{"id":9505,"date":"2023-01-19T19:34:14","date_gmt":"2023-01-19T19:34:14","guid":{"rendered":"http:\/\/localhost:10151\/?p=9505"},"modified":"2023-01-26T19:36:16","modified_gmt":"2023-01-26T19:36:16","slug":"media-briefing-some-publishers-are-changing-event-timelines-to-appeal-to-advertisers","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/media-briefing-some-publishers-are-changing-event-timelines-to-appeal-to-advertisers\/","title":{"rendered":"Media Briefing: Some publishers are changing event timelines to appeal to advertisers"},"content":{"rendered":"
\n

Live events just recently returned as a revenue stream for publishers after the pandemic wiped out any chance for convening people together in-person. But now in the midst of an economic downturn, which has strangled advertising budgets, experiential ad revenue is once again at risk as advertisers get cold feet about pledging high-dollar budgets months in advance of the events actually taking place.<\/p>\n

This hesitation from advertisers and media buyers was seen in the fourth quarter of 2022, when publishers were consistently asked to execute campaigns on\u00a0<\/span>shorter timelines and quick-hit ads\u00a0<\/span>like direct-sold programmatic were favored over custom branded content.<\/p>\n<\/div>\n

…<\/span><\/div>\n
\u00a0<\/span><\/div>\n
\u201cIt\u2019s still early in the year \u2013 only 18 days in \u2013 and for clients that just started their new fiscal year, they\u2019re still trying to figure out [what their budgets will look like],\u201d said Jon Lefferts, evp of integrated investment at UM.<\/span><\/span><\/div>\n

Read more on Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Live events just recently returned as a revenue stream for publishers after the pandemic wiped out any chance for convening people together in-person. But now in the midst of an economic downturn, which has strangled advertising budgets, experiential ad revenue is once again at risk as advertisers get cold feet about pledging high-dollar budgets months […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9505","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nMedia Briefing: Some publishers are changing event timelines to appeal to advertisers - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/media-briefing-some-publishers-are-changing-event-timelines-to-appeal-to-advertisers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Briefing: Some publishers are changing event timelines to appeal to advertisers - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Live events just recently returned as a revenue stream for publishers after the pandemic wiped out any chance for convening people together in-person. 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