{"id":9506,"date":"2023-01-24T19:36:47","date_gmt":"2023-01-24T19:36:47","guid":{"rendered":"http:\/\/localhost:10151\/?p=9506"},"modified":"2023-01-26T19:38:14","modified_gmt":"2023-01-26T19:38:14","slug":"the-u-s-justice-department-calls-for-google-to-be-forced-to-divest-doubleclick-and-adx","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/the-u-s-justice-department-calls-for-google-to-be-forced-to-divest-doubleclick-and-adx\/","title":{"rendered":"The U.S. Justice Department calls for Google to be forced to divest DoubleClick and AdX."},"content":{"rendered":"

The United States Department of Justice has moved forward with a lawsuit that seeks to force Google to divest a significant chunk of its advertising business, a move which would have huge knock-on effects on the advertising industry.<\/p>\n

The lawsuit, filed on Tuesday (Jan. 24), argues that Google has \u201ccorrupted legitimate competition\u201d in the ad tech industry by \u201cseizing control\u201d of the wide swathe of tools that facilitate digital advertising.<\/p>\n

…<\/p>\n

Arielle Garcia, chief privacy officer of UM, told\u00a0Campaign US: \u201cThe DOJ suit against Google is not unexpected, illustrative of the sustained international regulatory scrutiny on platforms, as we’ve seen with the EU\u00a0Digital Markets Act. Increased competition and greater transparency are foundational to a healthy digital ecosystem, and would benefit marketers and consumers alike.\u201d<\/p>\n

Read more on Campaign<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The United States Department of Justice has moved forward with a lawsuit that seeks to force Google to divest a significant chunk of its advertising business, a move which would have huge knock-on effects on the advertising industry. The lawsuit, filed on Tuesday (Jan. 24), argues that Google has \u201ccorrupted legitimate competition\u201d in the ad […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9506","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nThe U.S. Justice Department calls for Google to be forced to divest DoubleClick and AdX. - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/the-u-s-justice-department-calls-for-google-to-be-forced-to-divest-doubleclick-and-adx\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The U.S. Justice Department calls for Google to be forced to divest DoubleClick and AdX. - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The United States Department of Justice has moved forward with a lawsuit that seeks to force Google to divest a significant chunk of its advertising business, a move which would have huge knock-on effects on the advertising industry. 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