{"id":9512,"date":"2023-01-27T17:20:40","date_gmt":"2023-01-27T17:20:40","guid":{"rendered":"http:\/\/localhost:10151\/?p=9512"},"modified":"2023-02-02T17:23:08","modified_gmt":"2023-02-02T17:23:08","slug":"data-privacy-day-2023-marks-a-point-of-inflection-for-the-ad-industry-per-experts","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/data-privacy-day-2023-marks-a-point-of-inflection-for-the-ad-industry-per-experts\/","title":{"rendered":"Data Privacy Day 2023 marks \u2018a point of inflection for the ad industry,\u2019 per experts"},"content":{"rendered":"<div class=\"x_elementToProof\"><span class=\"x_article__header__social\">Ahead of Data Privacy Day tomorrow, experts across the privacy and media space explain what makes this moment in time so crucial for consumers, advertisers and publishers.<br aria-hidden=\"true\" \/><\/span><\/div>\n<div><\/div>\n<div class=\"x_elementToProof\"><span class=\"x_article__header__social\"><span class=\"x_ContentPasted1\">An annual observance that aims to raise awareness about data protection and privacy issues and promote consumer privacy rights, International Data Privacy Day falls tomorrow, Saturday, January 28.<\/span><\/span><\/div>\n<div><\/div>\n<div>&#8230;<\/div>\n<div>\n<div class=\"x_elementToProof\">\n<p>The Drum surveyed privacy experts at universities, think tanks, advertising agencies and adtech firms on what Data Privacy Day symbolizes in 2023, as we approach a turning point in how we collect, share and monetize consumers\u2019 personal information. Here\u2019s what they had to say:<\/p>\n<p>Arielle Garcia, senior vice-president, chief privacy officer at IPG-owned ad agency UM Worldwide:<\/p>\n<p>This Data Privacy Day arrives against a backdrop of enforcement and reinforcement that should serve to attract attention from more than just privacy professionals, but business and marketing leaders across categories on privacy and responsible data use as a central business priority. The proverbial \u2018save-the-dates\u2019 were sent out early, far and wide \u2013 for example, by way of the [California Consumer Privacy Act] Sephora settlement \u2018warning shot,\u2019 the FTC\u2019s unexpected remedies in naming Drizly\u2019s chief exec ordering data destruction and more recently, the findings of Canada\u2019s privacy commissioner against Home Depot for sharing e-receipt information with Meta absent \u2018valid consent.\u2019<\/p>\n<\/div>\n<p>Read more on <a href=\"https:\/\/www.thedrum.com\/news\/2023\/01\/27\/data-privacy-day-2023-marks-point-inflection-the-ad-industry-experts\">The Drum<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ahead of Data Privacy Day tomorrow, experts across the privacy and media space explain what makes this moment in time so crucial for consumers, advertisers and publishers. An annual observance that aims to raise awareness about data protection and privacy issues and promote consumer privacy rights, International Data Privacy Day falls tomorrow, Saturday, January 28. [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9512","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data Privacy Day 2023 marks \u2018a point of inflection for the ad industry,\u2019 per experts - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/data-privacy-day-2023-marks-a-point-of-inflection-for-the-ad-industry-per-experts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Privacy Day 2023 marks \u2018a point of inflection for the ad industry,\u2019 per experts - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Ahead of Data Privacy Day tomorrow, experts across the privacy and media space explain what makes this moment in time so crucial for consumers, advertisers and publishers. An annual observance that aims to raise awareness about data protection and privacy issues and promote consumer privacy rights, International Data Privacy Day falls tomorrow, Saturday, January 28. 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