{"id":9514,"date":"2023-02-01T17:23:37","date_gmt":"2023-02-01T17:23:37","guid":{"rendered":"http:\/\/localhost:10151\/?p=9514"},"modified":"2023-02-02T17:25:06","modified_gmt":"2023-02-02T17:25:06","slug":"podcast-ad-buyers-have-yet-to-see-a-slowdown","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/podcast-ad-buyers-have-yet-to-see-a-slowdown\/","title":{"rendered":"Podcast ad buyers have yet to see a slowdown"},"content":{"rendered":"

Podcast ad buyers have yet to see notable budget cuts from their clients \u2014 though the time of podcasts as the shiny new medium may be coming to an end.<\/p>\n

Advertising spend in general has been slowing down, as advertisers\u2019 scrutinize their budgets amid rising interest rates, inflation and overall uncertainty around the economy.<\/p>\n

But podcast ad spend is not seeing the same adjustments yet. Four podcast ad buyers told Digiday their clients\u2019 budgets are not getting slashed. Instead, they are continuing to see an increase in brands\u2019 podcast ad spend.<\/p>\n

…<\/p>\n

\u201cSome of the shininess has worn off,\u201d said\u00a0Molly<\/span>\u00a0Schultz, svp of integrated investment at UM. \u201cWe have done so much with the technology around it to make it more similar to everything else we do\u2026 that\u2019s good for many reasons, but it does then take away from that, \u2018This is so different and so new.\u2019 But clients don\u2019t always need that.\u201d<\/p>\n

Read more on Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Podcast ad buyers have yet to see notable budget cuts from their clients \u2014 though the time of podcasts as the shiny new medium may be coming to an end. Advertising spend in general has been slowing down, as advertisers\u2019 scrutinize their budgets amid rising interest rates, inflation and overall uncertainty around the economy. But […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9514","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nPodcast ad buyers have yet to see a slowdown - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/podcast-ad-buyers-have-yet-to-see-a-slowdown\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast ad buyers have yet to see a slowdown - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Podcast ad buyers have yet to see notable budget cuts from their clients \u2014 though the time of podcasts as the shiny new medium may be coming to an end. Advertising spend in general has been slowing down, as advertisers\u2019 scrutinize their budgets amid rising interest rates, inflation and overall uncertainty around the economy. 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