{"id":9524,"date":"2023-02-08T10:50:52","date_gmt":"2023-02-08T10:50:52","guid":{"rendered":"http:\/\/localhost:10151\/?p=9524"},"modified":"2023-02-09T15:52:59","modified_gmt":"2023-02-09T15:52:59","slug":"chinese-spy-balloon-scrutiny-and-texas-crackdown-a-wake-up-call-for-marketers-on-tiktok","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/chinese-spy-balloon-scrutiny-and-texas-crackdown-a-wake-up-call-for-marketers-on-tiktok\/","title":{"rendered":"Chinese spy balloon scrutiny and Texas crackdown \u2018a wake-up call\u2019 for marketers on TikTok"},"content":{"rendered":"<p>The most-downloaded app in the US in 2022, TikTok now has over a billion global users. Its draw is stronger than ever among consumers.<\/p>\n<p>At the same time, however, scrutiny of the app \u2013 which is owned and operated by Chinese technology firm ByteDance \u2013 is reaching a fever pitch.<\/p>\n<p>&#8230;<\/p>\n<p>While not all experts are so skeptical about the legitimacy of criticism directed toward TikTok, some share the underlying belief that government preoccupation with a single platform is misguided.<\/p>\n<p>Some, for example, argue that privacy and security concerns are perfectly valid \u2013 but would be better served by advancing new national legislation. \u201cWe continue to see critics in Washington far more vocal about banning the platform than advancing federal privacy law that would establish foundational privacy and data protection \u2013 and much more active in scrutinizing the platform than in advancing efforts to regulate big tech,\u201d says Arielle Garcia, chief privacy officer at ad agency UM Worldwide.<\/p>\n<p>Read more on <a href=\"https:\/\/www.thedrum.com\/news\/2023\/02\/07\/chinese-spy-balloon-scrutiny-and-texas-crackdown-wake-up-call-marketers-tiktok?\">The Drum<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most-downloaded app in the US in 2022, TikTok now has over a billion global users. Its draw is stronger than ever among consumers. At the same time, however, scrutiny of the app \u2013 which is owned and operated by Chinese technology firm ByteDance \u2013 is reaching a fever pitch. &#8230; While not all experts [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9524","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chinese spy balloon scrutiny and Texas crackdown \u2018a wake-up call\u2019 for marketers on TikTok - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/chinese-spy-balloon-scrutiny-and-texas-crackdown-a-wake-up-call-for-marketers-on-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chinese spy balloon scrutiny and Texas crackdown \u2018a wake-up call\u2019 for marketers on TikTok - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The most-downloaded app in the US in 2022, TikTok now has over a billion global users. Its draw is stronger than ever among consumers. At the same time, however, scrutiny of the app \u2013 which is owned and operated by Chinese technology firm ByteDance \u2013 is reaching a fever pitch. &#8230; While not all experts [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/chinese-spy-balloon-scrutiny-and-texas-crackdown-a-wake-up-call-for-marketers-on-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-08T10:50:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-09T15:52:59+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/chinese-spy-balloon-scrutiny-and-texas-crackdown-a-wake-up-call-for-marketers-on-tiktok\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/chinese-spy-balloon-scrutiny-and-texas-crackdown-a-wake-up-call-for-marketers-on-tiktok\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Chinese spy balloon scrutiny and Texas crackdown \u2018a wake-up call\u2019 for marketers on TikTok\",\"datePublished\":\"2023-02-08T10:50:52+00:00\",\"dateModified\":\"2023-02-09T15:52:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/chinese-spy-balloon-scrutiny-and-texas-crackdown-a-wake-up-call-for-marketers-on-tiktok\\\/\"},\"wordCount\":171,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/chinese-spy-balloon-scrutiny-and-texas-crackdown-a-wake-up-call-for-marketers-on-tiktok\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/chinese-spy-balloon-scrutiny-and-texas-crackdown-a-wake-up-call-for-marketers-on-tiktok\\\/\",\"name\":\"Chinese spy balloon scrutiny and Texas crackdown \u2018a wake-up call\u2019 for marketers on TikTok - 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