{"id":9536,"date":"2023-02-09T20:28:58","date_gmt":"2023-02-09T20:28:58","guid":{"rendered":"http:\/\/localhost:10151\/?p=9536"},"modified":"2023-02-14T20:32:46","modified_gmt":"2023-02-14T20:32:46","slug":"privacy-protection-is-about-more-than-just-getting-permission","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/privacy-protection-is-about-more-than-just-getting-permission\/","title":{"rendered":"Privacy Protection Is About More Than Just Getting Permission"},"content":{"rendered":"<p>If consumers knew how companies use their data, would they think it\u2019s fair?<\/p>\n<p>That\u2019s the question businesses should be answering about their data usage beyond simply getting an opt-in, said Arielle Garcia, chief privacy officer of IPG-owned agency UM Worldwide, speaking at AdExchanger\u2019s Industry Preview in New York City on Tuesday.<\/p>\n<p>Platforms may ask consumers for consent to collect their data, but they \u201caren\u2019t asking consumers if they\u2019re OK with the inadvertent harms that can occur from the misuse of their data,\u201d Garcia said.<\/p>\n<p>And the harms aren\u2019t theoretical.<\/p>\n<p>Read more on <a href=\"https:\/\/www.adexchanger.com\/privacy\/privacy-protection-is-about-more-than-just-getting-permission\/\">AdExchanger<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If consumers knew how companies use their data, would they think it\u2019s fair? That\u2019s the question businesses should be answering about their data usage beyond simply getting an opt-in, said Arielle Garcia, chief privacy officer of IPG-owned agency UM Worldwide, speaking at AdExchanger\u2019s Industry Preview in New York City on Tuesday. Platforms may ask consumers [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9536","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy Protection Is About More Than Just Getting Permission - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/privacy-protection-is-about-more-than-just-getting-permission\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy Protection Is About More Than Just Getting Permission - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"If consumers knew how companies use their data, would they think it\u2019s fair? That\u2019s the question businesses should be answering about their data usage beyond simply getting an opt-in, said Arielle Garcia, chief privacy officer of IPG-owned agency UM Worldwide, speaking at AdExchanger\u2019s Industry Preview in New York City on Tuesday. 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