{"id":9540,"date":"2023-02-15T17:09:39","date_gmt":"2023-02-15T17:09:39","guid":{"rendered":"http:\/\/localhost:10151\/?p=9540"},"modified":"2023-02-16T17:11:14","modified_gmt":"2023-02-16T17:11:14","slug":"future-of-tv-briefing-frequency-management-continues-to-be-a-challenge-for-streaming-advertisers","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/future-of-tv-briefing-frequency-management-continues-to-be-a-challenge-for-streaming-advertisers\/","title":{"rendered":"Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers"},"content":{"rendered":"<p>A few years ago, I felt I hit the frequency cap on articles written about streaming advertisers\u2019 struggle to manage how often audiences were exposed to their ads. I was wrong. While the issue has improved according to agency executives, balancing between overexposing and underexposing streaming audiences to ads continues to be a challenge.<\/p>\n<p>\u201cIt\u2019s getting better, but it\u2019s still an issue,\u201d said Marcy Greenberger, evp and managing partner of integrated investment at UM Worldwide.<\/p>\n<p>Often the issue is that individual viewers are overexposed to seeing the same ad too many times in a given week. Typically advertisers try to limit their video ads from being shown to the same person to two to three exposures per week, though some brand categories can extend the range to four, said Greenberger. However, there continue to be situations where some viewers are served the ad more than three times that threshold.<\/p>\n<p>Read more on <a href=\"https:\/\/digiday.com\/future-of-tv\/future-of-tv-briefing-frequency-management-continues-to-be-a-challenge-for-streaming-advertisers\/\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few years ago, I felt I hit the frequency cap on articles written about streaming advertisers\u2019 struggle to manage how often audiences were exposed to their ads. I was wrong. While the issue has improved according to agency executives, balancing between overexposing and underexposing streaming audiences to ads continues to be a challenge. \u201cIt\u2019s [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9540","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/future-of-tv-briefing-frequency-management-continues-to-be-a-challenge-for-streaming-advertisers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"A few years ago, I felt I hit the frequency cap on articles written about streaming advertisers\u2019 struggle to manage how often audiences were exposed to their ads. I was wrong. 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