{"id":9546,"date":"2023-02-22T16:47:47","date_gmt":"2023-02-22T16:47:47","guid":{"rendered":"http:\/\/localhost:10151\/?p=9546"},"modified":"2023-02-24T17:01:31","modified_gmt":"2023-02-24T17:01:31","slug":"media-buying-briefing-ums-chief-privacy-officer-prepares-for-privacy-suggestions-to-become-restrictions","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/media-buying-briefing-ums-chief-privacy-officer-prepares-for-privacy-suggestions-to-become-restrictions\/","title":{"rendered":"Media Buying Briefing: UM\u2019s chief privacy officer prepares for privacy suggestions to become restrictions"},"content":{"rendered":"<p>In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG\u2019s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations.<\/p>\n<p>Nearly three years into this role, Garcia is seeing privacy restrictions in the U.S. again tightening in 2023 as states begin rolling out their own consumer protection laws. At UM, before Garcia came along, the firm began having \u201cclient privacy primers\u201d to stay on top of privacy issues.<\/p>\n<p>In the future, Garcia believes agencies will see \u201cmore of the harmonization\u201d between privacy expertise and client support. Many client conversations today revolve around California\u2019s rules, focusing on operations and solutions as the landscape changes.<\/p>\n<p>\u201cPart of it is having our own central team \u2013 the first thing that we did here was we had a privacy champions network from GDPR,\u201d she said. \u201cWe expanded that to create client privacy champions, because you need someone that\u2019s embedded in each of the teams. Clients take different approaches to this.\u201d<\/p>\n<p>Read more in <a href=\"https:\/\/digiday.com\/media-buying\/ums-chief-privacy-officer-prepares-for-privacy-suggestions-to-become-restrictions\/\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG\u2019s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. Nearly three years into this role, Garcia is seeing privacy restrictions in the U.S. again tightening in 2023 as states begin rolling out their own consumer protection laws. At [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9546","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Buying Briefing: UM\u2019s chief privacy officer prepares for privacy suggestions to become restrictions - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/media-buying-briefing-ums-chief-privacy-officer-prepares-for-privacy-suggestions-to-become-restrictions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Buying Briefing: UM\u2019s chief privacy officer prepares for privacy suggestions to become restrictions - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG\u2019s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. Nearly three years into this role, Garcia is seeing privacy restrictions in the U.S. again tightening in 2023 as states begin rolling out their own consumer protection laws. 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