{"id":9547,"date":"2023-02-23T17:09:48","date_gmt":"2023-02-23T17:09:48","guid":{"rendered":"http:\/\/localhost:10151\/?p=9547"},"modified":"2023-09-12T16:42:17","modified_gmt":"2023-09-12T16:42:17","slug":"how-agencies-are-testing-live-shopping-and-seeing-potential-in-accelerating-conversions","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/how-agencies-are-testing-live-shopping-and-seeing-potential-in-accelerating-conversions\/","title":{"rendered":"How agencies are testing live shopping and seeing potential in accelerating conversions"},"content":{"rendered":"

The popularity of content creators and social commerce is increasingly driving momentum for livestream shopping \u2014 sort of an update on the QVC days of shopping channels.<\/p>\n

But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. Experts point to live shopping\u2019s potential to accelerate conversions, as well as to combine entertainment with immersive content. Using tactics like limited-time offers or exclusive products, for instance, companies reported conversion rates nearing 30%, which was 10 times higher compared to conventional e-commerce, according to McKinsey Digital.<\/p>\n

…<\/p>\n

For Amie Owen, U.S. head of commerce at IPG\u2019s UM Worldwide, the evolution of social commerce \u201cmakes sense,\u201d because everyone is now on social media. Owen mentioned the topic of live shopping coming up frequently at the agency over the last year. Ultimately, she added, seeing retail media and shoppable \u201call coming together in one component\u201d represents a sizable part of the future of commerce media.<\/p>\n

Read more on Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The popularity of content creators and social commerce is increasingly driving momentum for livestream shopping \u2014 sort of an update on the QVC days of shopping channels. But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. Experts point to live shopping\u2019s potential to accelerate […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,5],"tags":[],"class_list":["post-9547","post","type-post","status-publish","format-standard","hentry","category-commerce","category-thought-leadership"],"acf":[],"yoast_head":"\nHow agencies are testing live shopping and seeing potential in accelerating conversions - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/how-agencies-are-testing-live-shopping-and-seeing-potential-in-accelerating-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How agencies are testing live shopping and seeing potential in accelerating conversions - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The popularity of content creators and social commerce is increasingly driving momentum for livestream shopping \u2014 sort of an update on the QVC days of shopping channels. 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