{"id":9557,"date":"2023-03-02T18:35:41","date_gmt":"2023-03-02T18:35:41","guid":{"rendered":"http:\/\/localhost:10151\/?p=9557"},"modified":"2023-03-17T18:37:14","modified_gmt":"2023-03-17T18:37:14","slug":"buyers-say-fox-news-homepage-redesign-to-highlight-more-non-hard-news-coverage-is-a-smart-move","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/buyers-say-fox-news-homepage-redesign-to-highlight-more-non-hard-news-coverage-is-a-smart-move\/","title":{"rendered":"Buyers say Fox News\u2019 homepage redesign to highlight more non-hard news coverage is a \u2018smart\u2019 move"},"content":{"rendered":"

Fox News unveiled a redesign of its website yesterday to highlight more non-hard news and politics coverage to its audience coming to the homepage and provide more \u201cbrand safe\u201d content to advertisers, said Porter Berry, evp and editor-in-chief of Fox News Digital.<\/p>\n

Three advertising agency executives who spoke with Digiday said these changes have the potential to draw in new advertisers and budgets. They declined to share if their clients were currently advertising on Fox News\u2019 sites.<\/p>\n

…<\/p>\n

Two ad buyers that spoke with Digiday said Fox News\u2019 move to make content other than hard news and politics more accessible on the site can help draw in more advertisers. (Fox News isn\u2019t the only news outlet to recently invest in other coverage areas.)<\/p>\n

Stacey Stewart, UM Worldwide\u2019s chief marketplace officer, said the agency partnered with NewsGuard \u2014 which rates the credibility of news and information websites \u2014 last year to provide clients with a tool to pinpoint \u201cresponsible journalism\u201d outlets. NewsGuard rated Fox News\u2019 site 69.5 out of 100: with their rating of \u201ccredible with exceptions.\u201d<\/p>\n

Read more in Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fox News unveiled a redesign of its website yesterday to highlight more non-hard news and politics coverage to its audience coming to the homepage and provide more \u201cbrand safe\u201d content to advertisers, said Porter Berry, evp and editor-in-chief of Fox News Digital. 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