{"id":9561,"date":"2023-03-17T04:48:26","date_gmt":"2023-03-17T04:48:26","guid":{"rendered":"http:\/\/localhost:10151\/?p=9561"},"modified":"2023-03-22T04:50:43","modified_gmt":"2023-03-22T04:50:43","slug":"advertisers-get-ahead-of-potential-privacy-hiccups-in-data-clean-rooms-adweek","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/advertisers-get-ahead-of-potential-privacy-hiccups-in-data-clean-rooms-adweek\/","title":{"rendered":"Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms &#8211; Adweek"},"content":{"rendered":"<p>For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe.<\/p>\n<p>While there haven\u2019t (yet) been any high-profile data breaches connected with clean rooms, some in the ad industry are trying to limit the likelihood that there will be, and are putting steps in place to continue building confidence among buyers and sellers around data sharing.<\/p>\n<p>&#8230;<\/p>\n<p>\u201cWhat advertisers need to understand is that while the tool itself may be secure, ultimately, a clean room is just a tool to enable data collaboration,\u201d said Arielle Garcia, chief privacy officer at UM Worldwide. \u201cAdvertisers still need to make sure that the appropriate disclosures and permissions, like offering and honoring opt-out requests, are in place.\u201d<\/p>\n<p>Read more in <a href=\"https:\/\/www.adweek.com\/programmatic\/advertisers-get-ahead-of-potential-privacy-hiccups-in-data-clean-rooms\/\">Adweek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. While there haven\u2019t (yet) been any high-profile data breaches connected with clean rooms, some in the ad industry are trying to limit the likelihood that there will be, and [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9561","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms - Adweek - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/advertisers-get-ahead-of-potential-privacy-hiccups-in-data-clean-rooms-adweek\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms - Adweek - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. 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