{"id":9562,"date":"2023-03-16T04:50:54","date_gmt":"2023-03-16T04:50:54","guid":{"rendered":"http:\/\/localhost:10151\/?p=9562"},"modified":"2023-03-22T04:52:49","modified_gmt":"2023-03-22T04:52:49","slug":"top-womens-history-month-2023-campaigns","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/top-womens-history-month-2023-campaigns\/","title":{"rendered":"Top Women&#8217;s History Month 2023 Campaigns"},"content":{"rendered":"<p>Values-driven advertising has never been more important, with brands motivated to demonstrate their activism and appeal to a generation that puts its purchasing power to work for the issues it cares about. This month, marketers put their best ads forward in celebration of both International Women\u2019s Day (IWD) and Women\u2019s History Month. But for some members of the industry, the opportunistic nature of these campaigns could easily miss the mark.<\/p>\n<p>&#8230;<\/p>\n<p>\u201cAt times, a great amount of focus is put on how quickly a company can react rather than how deeply they can reflect,\u201d said Kelli Perkins, program manager, diversity, equity and belonging at UM Worldwide. \u201cBrands should ask themselves how they might show up for the women within their own walls, and from there create transformative spaces and strategies so that the power of their culture is felt externally.\u201d<\/p>\n<p>Read more in <a href=\"https:\/\/adage.com\/article\/creativity\/top-womens-history-month-2023-campaigns\/2480021\">Ad Age<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Values-driven advertising has never been more important, with brands motivated to demonstrate their activism and appeal to a generation that puts its purchasing power to work for the issues it cares about. This month, marketers put their best ads forward in celebration of both International Women\u2019s Day (IWD) and Women\u2019s History Month. But for some [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9562","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Women&#039;s History Month 2023 Campaigns - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/top-womens-history-month-2023-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Women&#039;s History Month 2023 Campaigns - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Values-driven advertising has never been more important, with brands motivated to demonstrate their activism and appeal to a generation that puts its purchasing power to work for the issues it cares about. This month, marketers put their best ads forward in celebration of both International Women\u2019s Day (IWD) and Women\u2019s History Month. 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