{"id":957,"date":"2015-02-18T06:35:39","date_gmt":"2015-02-18T06:35:39","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-singapore-campaign-wins-big-at-mob-ex-awards\/"},"modified":"2018-01-17T18:09:19","modified_gmt":"2018-01-17T18:09:19","slug":"um-singapore-campaign-wins-big-at-mob-ex-awards","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-singapore-campaign-wins-big-at-mob-ex-awards\/","title":{"rendered":"UM Singapore Campaign Wins Big at Mob-Ex Awards"},"content":{"rendered":"<p>UM Singapore\u2019s campaign for Singapore Red Cross, <em>The Red Cross Connection<\/em>, struck high honors at the annual Southeast Asia Mob-Ex Awards.<\/p>\n<p style=\"text-align: center;\"><strong>Best Location-Based Marketing Campaign<\/strong><\/p>\n<p style=\"text-align: center;\">Gold<\/p>\n<p style=\"text-align: center;\"><strong>Viral Marketing Campaign<\/strong><\/p>\n<p style=\"text-align: center;\">Silver<\/p>\n<p style=\"text-align: center;\"><strong>Best App\/Content by Government\/Community<\/strong><\/p>\n<p style=\"text-align: center;\">Bronze<\/p>\n<p>The award-winning campaign featured an app that became the world\u2019s first crowdsourcing mobile social platform for blood donors.\u00a0 The app united users as a community, which urged them to spread the message to their personal networks and call for donors when the need arose.\u00a0 Through these efforts, the Red Cross was able to save close to 66,000 lives through blood donation.<\/p>\n<p>Now in its third year, the Mob-Ex awards is Southeast Asia\u2019s premier event celebrating outstanding work in the entire mobile marketing business. Focusing on various campaigns and features related to mobile marketing programs, Mob-Ex Awards rewards leading organizations that have pushed the limits towards measurable success via mobile, through sound and innovative mobile marketing strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM Singapore\u2019s campaign for Singapore Red Cross, The Red Cross Connection, struck high honors at the annual Southeast Asia Mob-Ex Awards.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-957","post","type-post","status-publish","format-standard","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Singapore Campaign Wins Big at Mob-Ex Awards - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/um-singapore-campaign-wins-big-at-mob-ex-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Singapore Campaign Wins Big at Mob-Ex Awards - 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