{"id":9583,"date":"2023-04-06T16:15:26","date_gmt":"2023-04-06T16:15:26","guid":{"rendered":"http:\/\/localhost:10151\/?p=9583"},"modified":"2023-04-12T16:17:00","modified_gmt":"2023-04-12T16:17:00","slug":"brands-increase-tiktok-spending-despite-threat-of-us-ban","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/brands-increase-tiktok-spending-despite-threat-of-us-ban\/","title":{"rendered":"Brands increase TikTok spending despite threat of US ban"},"content":{"rendered":"

Advertisers are increasing their spending on TikTok, despite the threat of an imminent US ban of the Chinese-owned viral video app over national security concerns. <\/p>\n

Advertising on TikTok in the US grew by 11 per cent in March, with companies including Pepsi, DoorDash, Amazon and Apple among the top spenders, according to data from app analytics group Sensor Tower. <\/p>\n

…<\/p>\n

\u201cThere\u2019s unlikely to be an executive order resulting in an immediate ban that would impact advertisers,\u201d said Joshua Lowcock, chief media officer of UM Worldwide, an ad agency. \u201cEven with bipartisan support the legislative process will be protracted \u2014 giving marketers ample time to plan alternative strategies.\u201d <\/p>\n

Read more in The Financial Times<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Advertisers are increasing their spending on TikTok, despite the threat of an imminent US ban of the Chinese-owned viral video app over national security concerns. Advertising on TikTok in the US grew by 11 per cent in March, with companies including Pepsi, DoorDash, Amazon and Apple among the top spenders, according to data from app […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9583","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nBrands increase TikTok spending despite threat of US ban - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/brands-increase-tiktok-spending-despite-threat-of-us-ban\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brands increase TikTok spending despite threat of US ban - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Advertisers are increasing their spending on TikTok, despite the threat of an imminent US ban of the Chinese-owned viral video app over national security concerns. 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