{"id":9590,"date":"2023-04-21T00:19:41","date_gmt":"2023-04-21T00:19:41","guid":{"rendered":"http:\/\/localhost:10151\/?p=9590"},"modified":"2023-04-25T00:23:58","modified_gmt":"2023-04-25T00:23:58","slug":"roku-and-um-partner-to-measure-diverse-owned-media-networks","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/roku-and-um-partner-to-measure-diverse-owned-media-networks\/","title":{"rendered":"Roku and UM Partner to Measure Diverse-Owned Media Networks"},"content":{"rendered":"<p>Roku and UM today announced an exclusive measurement partnership to provide the IPG Mediabrands agency with linear TV viewership data for over 35 diverse-owned media networks in the hopes it will accelerate advertiser investment.<\/p>\n<p>Because of limitations in panel-based measurement, such as panel size and the cost for networks to implement it, small and young programmers have had limited access to traditional ratings used in striking deals with advertisers. Roku will utilize its Automated Content Recognition technology, which can identify what a household is watching over antenna, cable or satellite on a Roku device, to share audience metrics with UM and its sister agencies.<br \/>\nThe partnership will hopefully \u201cchange the conversation from, \u2018Are we doing [equity investments] because of moral reasons?\u2019 to, \u2018We are doing it because we actually can drive business,\u2019\u201d said Deidre Smalls-Landau, head of business equity at IPG Mediabrands.<\/p>\n<p>Read more on <a href=\"https:\/\/adage.com\/article\/special-report-tv-upfront\/roku-and-um-partner-measure-diverse-owned-media-networks\/2489176\">Ad Age<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roku and UM today announced an exclusive measurement partnership to provide the IPG Mediabrands agency with linear TV viewership data for over 35 diverse-owned media networks in the hopes it will accelerate advertiser investment. Because of limitations in panel-based measurement, such as panel size and the cost for networks to implement it, small and young [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9590","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roku and UM Partner to Measure Diverse-Owned Media Networks - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/roku-and-um-partner-to-measure-diverse-owned-media-networks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roku and UM Partner to Measure Diverse-Owned Media Networks - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Roku and UM today announced an exclusive measurement partnership to provide the IPG Mediabrands agency with linear TV viewership data for over 35 diverse-owned media networks in the hopes it will accelerate advertiser investment. 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