The Interactive Advertising Bureau\u2019s annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year\u2019s digital content event, taking place May 1-4, in-person attendees will be able to remain seated in a single venue. <\/p>\n
The May 3 presentations will be held entirely at New York\u2019s 225 Liberty St., following requests from the marketing and buying community that the IAB make the NewFronts more accessible and streamlined. \u201cI think it will be good for both presenter and attendee,\u201d said IAB CEO David Cohen. \u201cA one-stop-shop for 20 different companies\u201d like Crackle, LG Ads and DirecTV, each of whom will have 10- to 20-minute slots to make their pitches to marketers.<\/p>\n
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It\u2019s a theme that Marcy Greenberger, evp and managing partner at UM, will be paying close attention to in this year\u2019s presentations.<\/p>\n
\u201cThere have been a number of partners lately coming up with creative solutions to drive supply and spend with minority-owned publishers,\u201d Greenberger said, noting the importance of continuing DEI efforts despite a soft ad market. \u201cSo it will be interesting to see if any of those capabilities are shared out during the NewFronts.\u201d<\/p>\n