{"id":9602,"date":"2023-05-05T13:58:53","date_gmt":"2023-05-05T13:58:53","guid":{"rendered":"http:\/\/localhost:10151\/?p=9602"},"modified":"2023-05-05T13:58:53","modified_gmt":"2023-05-05T13:58:53","slug":"digital-video-publishers-tout-ai-and-new-metrics-at-newfronts-sales-events","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/digital-video-publishers-tout-ai-and-new-metrics-at-newfronts-sales-events\/","title":{"rendered":"Digital Video Publishers Tout AI and New Metrics at NewFronts Sales Events"},"content":{"rendered":"<p>Artificial intelligence, entertainment-industry turmoil and new ways of gauging the success of advertising loomed large at this week\u2019s NewFronts media showcases for digital ad buyers.<\/p>\n<p>Presenters including Amazon, Roku and NBCUniversal\u2019s Peacock hosted NewFronts events in New York City to show off new shows, ad formats and measurement capabilities. But this year\u2019s NewFronts also offered a taste of what traditional TV programmers might face in two weeks at their annual upfront sales events, where major networks usually host star-laden stage shows for advertisers if the Writers Guild of America strike continues.<\/p>\n<p>&#8230;<\/p>\n<p>Despite the week\u2019s focus on AI, no platform stood out in that field, said Stacey Stewart, chief marketplace officer at IPG agency UM, adding that, \u201cI don\u2019t think we\u2019ve figured out fully how to talk about it, sell it, make it meaningful at this stage.\u201d<\/p>\n<p>Read more in the <a href=\"https:\/\/www.wsj.com\/articles\/digital-video-publishers-tout-ai-and-new-metrics-at-newfronts-sales-events-97a42c4f?mod=djemCMOToday\">Wall Street Journal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence, entertainment-industry turmoil and new ways of gauging the success of advertising loomed large at this week\u2019s NewFronts media showcases for digital ad buyers. Presenters including Amazon, Roku and NBCUniversal\u2019s Peacock hosted NewFronts events in New York City to show off new shows, ad formats and measurement capabilities. But this year\u2019s NewFronts also offered [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9602","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Video Publishers Tout AI and New Metrics at NewFronts Sales Events - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/digital-video-publishers-tout-ai-and-new-metrics-at-newfronts-sales-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Video Publishers Tout AI and New Metrics at NewFronts Sales Events - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Artificial intelligence, entertainment-industry turmoil and new ways of gauging the success of advertising loomed large at this week\u2019s NewFronts media showcases for digital ad buyers. Presenters including Amazon, Roku and NBCUniversal\u2019s Peacock hosted NewFronts events in New York City to show off new shows, ad formats and measurement capabilities. 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