The BBC is consolidating its digital website and apps in the U.S. this fall to attract readers and advertisers on this side of the pond. The redesigned digital platforms are expected to roll out globally by next year.<\/p>\n
The BBC isn\u2019t the only large, global news organization working on overhauling its digital presence. CNN is rolling out a new content management system, which will help fuel an upcoming digital refresh. Fox News redesigned its website in March.<\/p>\n
…<\/p>\n
If the site changes do improve user experience and readers spend more time on the site, it would \u201cbecome an interesting variable when we\u2019re evaluating BBC,\u201d noted Molly Schultz, svp of integrated investment at UM.<\/p>\n
However, Schultz added that advertisers already have tools to target audiences regardless of where they are on the site. \u201cWe still won\u2019t necessarily just buy by specific sections,\u201d Schultz said. \u201cTo us, it\u2019s still more about using the technology and the targeting that that the BBC offers and that we can have at our disposal to be able to find the audience where they\u2019re consuming content across that property.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The BBC is consolidating its digital website and apps in the U.S. this fall to attract readers and advertisers on this side of the pond. The redesigned digital platforms are expected to roll out globally by next year. The BBC isn\u2019t the only large, global news organization working on overhauling its digital presence. CNN is […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9603","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\n