{"id":9604,"date":"2023-05-04T14:01:38","date_gmt":"2023-05-04T14:01:38","guid":{"rendered":"http:\/\/localhost:10151\/?p=9604"},"modified":"2023-05-05T14:04:24","modified_gmt":"2023-05-05T14:04:24","slug":"nearly-half-of-youtubes-u-s-viewership-is-now-on-tvs-helping-drive-ad-shift","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/nearly-half-of-youtubes-u-s-viewership-is-now-on-tvs-helping-drive-ad-shift\/","title":{"rendered":"Nearly Half of YouTube\u2019s U.S. Viewership Is Now on TVs, Helping Drive Ad Shift"},"content":{"rendered":"

For years, Google\u2019s YouTube couldn\u2019t get any respect from the TV industry. TV marketers wouldn\u2019t go near it out of fear that their ads would be tainted by running alongside YouTube\u2019s amateur content. And analysts and research firms treated the streaming service as separate from the rest of television when analyzing TV viewing and advertising.<\/p>\n

…<\/p>\n

\u201cFor a long time, YouTube suffered from people not considering them to be premium,\u201d said Stacey Stewart, U.S. chief marketplace officer at IPG-owned ad agency UM. \u201cThat perception has changed, because the consumption on YouTube is so high and it\u2019s such a mass-reach driver.\u201d<\/p>\n

Read more in The Information<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

For years, Google\u2019s YouTube couldn\u2019t get any respect from the TV industry. TV marketers wouldn\u2019t go near it out of fear that their ads would be tainted by running alongside YouTube\u2019s amateur content. And analysts and research firms treated the streaming service as separate from the rest of television when analyzing TV viewing and advertising. […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9604","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nNearly Half of YouTube\u2019s U.S. Viewership Is Now on TVs, Helping Drive Ad Shift - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/nearly-half-of-youtubes-u-s-viewership-is-now-on-tvs-helping-drive-ad-shift\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nearly Half of YouTube\u2019s U.S. Viewership Is Now on TVs, Helping Drive Ad Shift - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"For years, Google\u2019s YouTube couldn\u2019t get any respect from the TV industry. TV marketers wouldn\u2019t go near it out of fear that their ads would be tainted by running alongside YouTube\u2019s amateur content. And analysts and research firms treated the streaming service as separate from the rest of television when analyzing TV viewing and advertising. 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