{"id":9605,"date":"2023-05-02T14:04:45","date_gmt":"2023-05-02T14:04:45","guid":{"rendered":"http:\/\/localhost:10151\/?p=9605"},"modified":"2023-05-05T14:06:17","modified_gmt":"2023-05-05T14:06:17","slug":"writers-strike-may-reshuffle-tv-programming-but-unlikely-to-dissuade-ad-spend-experts-say","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/writers-strike-may-reshuffle-tv-programming-but-unlikely-to-dissuade-ad-spend-experts-say\/","title":{"rendered":"Writers\u2019 strike may reshuffle TV programming but unlikely to dissuade ad spend, experts say"},"content":{"rendered":"<p>Hollywood writers are going on strike. The Writers Guild of America (WGA) announced late Monday night that its 11,500 members would stop working Tuesday \u2013 a decision the union\u2019s board came to unanimously, per a tweet sent by the group\u2019s western chapter.<\/p>\n<p>The decision came after six weeks of ongoing negotiations between WGA and the Alliance of Motion Picture and Television Producers (AMPTP), an industry body representing most of Hollywood\u2019s top studios and streaming platforms, including NBCUniversal, Netflix, Amazon, Paramount Plus, Sony, Disney, Apple and others.<\/p>\n<p>&#8230;<\/p>\n<p>Though there are still many unknowns, experts anticipate that late-night programming like Jimmy Kimmel Live and The Tonight Show with Jimmy Fallon \u2013 and its advertisers \u2013 could be among the earliest affected if WGA and AMPTP don\u2019t reach a deal. \u201cIn terms of upcoming programming, summer is very reliant on reality programming, so there would be less of an impact, but late night will be impacted immediately,\u201d says Stacey Stewart, US chief marketplace officer at Universal McCann, IPG\u2019s global media agency.<\/p>\n<p>Read more in <a href=\"https:\/\/www.thedrum.com\/news\/2023\/05\/02\/writers-strike-may-reshuffle-tv-content-unlikely-dissuade-ad-spend-experts-say\">The Drum<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hollywood writers are going on strike. The Writers Guild of America (WGA) announced late Monday night that its 11,500 members would stop working Tuesday \u2013 a decision the union\u2019s board came to unanimously, per a tweet sent by the group\u2019s western chapter. The decision came after six weeks of ongoing negotiations between WGA and the [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9605","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Writers\u2019 strike may reshuffle TV programming but unlikely to dissuade ad spend, experts say - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/writers-strike-may-reshuffle-tv-programming-but-unlikely-to-dissuade-ad-spend-experts-say\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Writers\u2019 strike may reshuffle TV programming but unlikely to dissuade ad spend, experts say - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Hollywood writers are going on strike. The Writers Guild of America (WGA) announced late Monday night that its 11,500 members would stop working Tuesday \u2013 a decision the union\u2019s board came to unanimously, per a tweet sent by the group\u2019s western chapter. The decision came after six weeks of ongoing negotiations between WGA and the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/writers-strike-may-reshuffle-tv-programming-but-unlikely-to-dissuade-ad-spend-experts-say\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-02T14:04:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-05T14:06:17+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/writers-strike-may-reshuffle-tv-programming-but-unlikely-to-dissuade-ad-spend-experts-say\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/writers-strike-may-reshuffle-tv-programming-but-unlikely-to-dissuade-ad-spend-experts-say\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Writers\u2019 strike may reshuffle TV programming but unlikely to dissuade ad spend, experts say\",\"datePublished\":\"2023-05-02T14:04:45+00:00\",\"dateModified\":\"2023-05-05T14:06:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/writers-strike-may-reshuffle-tv-programming-but-unlikely-to-dissuade-ad-spend-experts-say\\\/\"},\"wordCount\":188,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/writers-strike-may-reshuffle-tv-programming-but-unlikely-to-dissuade-ad-spend-experts-say\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/writers-strike-may-reshuffle-tv-programming-but-unlikely-to-dissuade-ad-spend-experts-say\\\/\",\"name\":\"Writers\u2019 strike may reshuffle TV programming but unlikely to dissuade ad spend, experts say - 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