As part of The Drum\u2019s latest Deep Dive, The New Data & Privacy Playbook, Arielle Garcia, chief privacy officer at IPG-owned media agency UM Worldwide, argues that it\u2019s high time for the ad industry to widen its lens on what \u2018privacy\u2019 means.<\/p>\n
As the fifth anniversary of the EU\u2019s General Data Protection Regulation (GDPR) approaches, I\u2019ll be celebrating my milestone: my 10th year of being a part of UM. It\u2019s also my third year of having the privilege to contribute to The Drum\u2019s Data & Privacy Deep Dive, sharing my perspective on the opportunity and imperative of a people-first paradigm to advertising data collection and use that delivers value to consumers and sustainable growth to brands. While today I hope to do the same, a special milestone calls for a more personal approach.<\/p>\n
10 years ago, I planned to get a steady job, go to law school at night and move on to a career where I could contribute to a better world \u2013 likely in the non-profit sector, perhaps at an NGO supporting human rights.<\/p>\n
As graduation neared in 2018 \u2013 along with GDPR\u2019s effective date \u2013 I realized that I was exactly where I needed to be. I had become enamored with UM, having had the opportunity to witness how great work can shape culture and add value to people\u2019s lives, and to experience the privilege of being a trusted steward of our clients\u2019 brands.<\/p>\n