{"id":9616,"date":"2023-05-17T18:29:57","date_gmt":"2023-05-17T18:29:57","guid":{"rendered":"http:\/\/localhost:10151\/?p=9616"},"modified":"2023-05-22T18:37:33","modified_gmt":"2023-05-22T18:37:33","slug":"media-agency-global-network-2022-um-media-campaign","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/media-agency-global-network-2022-um-media-campaign\/","title":{"rendered":"Media Agency Global Network 2022: UM Media &#8211; Campaign"},"content":{"rendered":"<p>UM says its \u201c2022 momentum\u201d included more than 150 account wins across the globe, among those were GrubHub, Pernod Ricard, New Balance, Whirlpool and Reebok.<\/p>\n<p>But the big news for UM Media in 2022 was the expansion of its scope for Amex to support 25 markets, expanding beyond planning and buying to global measurement, analytics, and segmentation, and a partnership with Paramount TV\u2019s Yellowstone series starring Kevin Costner.<\/p>\n<p>Elsewhere, its clients are known to have disrupted their markets, and UM has helped them maximise business growth and minimise waste, achieving return-on-investment improvements on a year-on-year basis.<\/p>\n<p>For example, it launched a consultancy-led project with a brand that quickly hit a growth ceiling every time it entered a new market in Southeast Asia. Through a series of projects including tech-enabled content planning and influencer marketing, and an advanced measurement system, the media shop helped smash the regional growth ceiling, beating business targets by 5 million users, with media\u2019s contribution to that metric increasing by 156%.<\/p>\n<p>Read more on <a href=\"https:\/\/www.campaignlive.co.uk\/article\/media-agency-global-network-2022-um-media\/1821431\">Campaign<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM says its \u201c2022 momentum\u201d included more than 150 account wins across the globe, among those were GrubHub, Pernod Ricard, New Balance, Whirlpool and Reebok. But the big news for UM Media in 2022 was the expansion of its scope for Amex to support 25 markets, expanding beyond planning and buying to global measurement, analytics, [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9616","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Agency Global Network 2022: UM Media - Campaign - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/media-agency-global-network-2022-um-media-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Agency Global Network 2022: UM Media - Campaign - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"UM says its \u201c2022 momentum\u201d included more than 150 account wins across the globe, among those were GrubHub, Pernod Ricard, New Balance, Whirlpool and Reebok. 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