{"id":9617,"date":"2023-05-14T18:37:40","date_gmt":"2023-05-14T18:37:40","guid":{"rendered":"http:\/\/localhost:10151\/?p=9617"},"modified":"2023-05-22T18:55:28","modified_gmt":"2023-05-22T18:55:28","slug":"a-growing-number-of-streaming-video-customers-watch-ads","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/a-growing-number-of-streaming-video-customers-watch-ads\/","title":{"rendered":"A Growing Number of Streaming Video Customers Watch Ads"},"content":{"rendered":"<p>Good afternoon from New York. We\u2019re entering week three of the Hollywood writers strike and there\u2019s been no progress. The studios have moved on to the directors, while the writers are pinning most of the blame on Netflix.<\/p>\n<p>The strike has already had a material impact on the business. One of the largest owners of production stages has slashed its dividend, and the televised broadcast of the Tony Awards has been canceled. (Chris Palmeri and Gerry Smith just published a piece on how the strike is looming over this week\u2019s upfront presentations.)<\/p>\n<p>&#8230;<\/p>\n<p>\u201cI don\u2019t think anyone expected it to be huge out of the gate,\u201d said Stacey Stewart, a senior executive at advertising fir, UM Worldwide.<\/p>\n<p>Read more on <a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2023-05-14\/netflix-login-most-new-us-customers-watch-ads#xj4y7vzkg\">Bloomberg<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good afternoon from New York. We\u2019re entering week three of the Hollywood writers strike and there\u2019s been no progress. The studios have moved on to the directors, while the writers are pinning most of the blame on Netflix. The strike has already had a material impact on the business. One of the largest owners of [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9617","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Growing Number of Streaming Video Customers Watch Ads - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/a-growing-number-of-streaming-video-customers-watch-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Growing Number of Streaming Video Customers Watch Ads - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Good afternoon from New York. We\u2019re entering week three of the Hollywood writers strike and there\u2019s been no progress. The studios have moved on to the directors, while the writers are pinning most of the blame on Netflix. The strike has already had a material impact on the business. One of the largest owners of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/a-growing-number-of-streaming-video-customers-watch-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-14T18:37:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-22T18:55:28+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/a-growing-number-of-streaming-video-customers-watch-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/a-growing-number-of-streaming-video-customers-watch-ads\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"A Growing Number of Streaming Video Customers Watch Ads\",\"datePublished\":\"2023-05-14T18:37:40+00:00\",\"dateModified\":\"2023-05-22T18:55:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/a-growing-number-of-streaming-video-customers-watch-ads\\\/\"},\"wordCount\":133,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/a-growing-number-of-streaming-video-customers-watch-ads\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/a-growing-number-of-streaming-video-customers-watch-ads\\\/\",\"name\":\"A Growing Number of Streaming Video Customers Watch Ads - 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