{"id":9620,"date":"2023-04-27T18:46:28","date_gmt":"2023-04-27T18:46:28","guid":{"rendered":"http:\/\/localhost:10151\/?p=9620"},"modified":"2023-05-22T18:48:00","modified_gmt":"2023-05-22T18:48:00","slug":"will-more-media-owners-follow-vogue-in-turning-down-ads-on-diversity-grounds","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/will-more-media-owners-follow-vogue-in-turning-down-ads-on-diversity-grounds\/","title":{"rendered":"Will more media owners follow Vogue in turning down ads on diversity grounds?"},"content":{"rendered":"<p>The rate-card cost of placing an ad in Vogue ranges from \u00a315,000 to \u00a3160,000. However, we learned this week, the editor-in-chief of British Vogue may sometimes need convincing to take your cash.<\/p>\n<p>In a Radio 4 interview to highlight his magazine\u2019s disability-focused May edition, Edward Enninful disclosed his role in dispensing with creative from major fashion brands that he feels is inappropriate.<\/p>\n<p>\u201cWe have turned down so many ads,\u201d he said, explaining that he frequently pushes advertisers to be more inclusive on race, religion and body size.<\/p>\n<p>This uncommonly interventionist position from an editor sparked the interest of Campaign\u2019s readership, some of whom would probably love to see some of the work that Vogue rejected and some probably surprised by this level of interference in an ad sales team\u2019s business.<\/p>\n<p>Read more in <a href=\"https:\/\/www.campaignlive.co.uk\/article\/will-media-owners-follow-vogue-turning-down-ads-diversity-grounds\/1820942\">Campaign<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rate-card cost of placing an ad in Vogue ranges from \u00a315,000 to \u00a3160,000. However, we learned this week, the editor-in-chief of British Vogue may sometimes need convincing to take your cash. In a Radio 4 interview to highlight his magazine\u2019s disability-focused May edition, Edward Enninful disclosed his role in dispensing with creative from major [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9620","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Will more media owners follow Vogue in turning down ads on diversity grounds? - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/will-more-media-owners-follow-vogue-in-turning-down-ads-on-diversity-grounds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will more media owners follow Vogue in turning down ads on diversity grounds? - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The rate-card cost of placing an ad in Vogue ranges from \u00a315,000 to \u00a3160,000. 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