{"id":9676,"date":"2023-06-13T17:24:25","date_gmt":"2023-06-13T17:24:25","guid":{"rendered":"http:\/\/localhost:10151\/?p=9676"},"modified":"2023-06-26T17:25:44","modified_gmt":"2023-06-26T17:25:44","slug":"wga-and-potential-sag-aftra-strike-has-marketers-focused-on-reality-tv-sports-and-live-events","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/wga-and-potential-sag-aftra-strike-has-marketers-focused-on-reality-tv-sports-and-live-events\/","title":{"rendered":"WGA and potential Sag-Aftra strike has marketers focused on reality TV, sports and live events"},"content":{"rendered":"

All eyes continue to be on Hollywood.<\/p>\n

This week, the Writer\u2019s Guild of America (WGA) enters its seventh strike week and there\u2019s a possibility that actors may join them. Last week, Sag-Aftra authorized a strike should negotiations break down and the current contract with the Alliance of Motion Picture and Television Producers (AMPTP) expires on June 30.<\/p>\n

…<\/p>\n

\u201cRegardless of what happens right now, things are going to be delayed,\u201d said Stacey Stewart, chief marketplace officer, UM. \u201cIt\u2019s gone on long enough that there will be delays no matter what so we [plan to] focus on sports and reality for the early part of the season to hedge our bets.\u201d<\/p>\n

Read more in Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

All eyes continue to be on Hollywood. This week, the Writer\u2019s Guild of America (WGA) enters its seventh strike week and there\u2019s a possibility that actors may join them. Last week, Sag-Aftra authorized a strike should negotiations break down and the current contract with the Alliance of Motion Picture and Television Producers (AMPTP) expires on […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9676","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nWGA and potential Sag-Aftra strike has marketers focused on reality TV, sports and live events - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/wga-and-potential-sag-aftra-strike-has-marketers-focused-on-reality-tv-sports-and-live-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WGA and potential Sag-Aftra strike has marketers focused on reality TV, sports and live events - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"All eyes continue to be on Hollywood. This week, the Writer\u2019s Guild of America (WGA) enters its seventh strike week and there\u2019s a possibility that actors may join them. 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