{"id":9677,"date":"2023-06-06T17:27:01","date_gmt":"2023-06-06T17:27:01","guid":{"rendered":"http:\/\/localhost:10151\/?p=9677"},"modified":"2023-06-26T17:33:13","modified_gmt":"2023-06-26T17:33:13","slug":"richard-yao-apple-sets-new-vision-for-future-of-computing-opens-new-opportunities-for-brand","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/richard-yao-apple-sets-new-vision-for-future-of-computing-opens-new-opportunities-for-brand\/","title":{"rendered":"Richard Yao: Apple sets new vision for future of computing & opens new opportunities for brand"},"content":{"rendered":"

Here\u2019s what brand marketers need to know about Apple\u2019s ground-breaking \u2018spatial computing\u2019 device, according to IPG Media Lab\u2019s Richard Yao.<\/p>\n

On Monday, Apple unveiled its long-anticipated immersive headset device, Vision Pro, at its annual WWDC developer conference. The device, which resembles a futuristic set of ski goggles, allows users to view digital content on top of their surroundings and is controlled using voice, eye tracking and hand gestures.<\/p>\n

In lieu of mentioning industry-standard terms like \u2018mixed reality\u2019 or \u2018virtual reality,\u2019 Apple executives repeatedly stressed the term \u2018spatial computing,\u2019 positioning the device as a paradigm-shifting successor in consumer technology to the mobile computing era that Apple kicked off with the iPhone. This positioning also indicates a desire to distance the device from in-market headsets like Meta\u2019s Oculus or HTC Vive, which have been trying for years to make immersive headsets a mass consumer device in vain.<\/p>\n

Read more on The Drum<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here\u2019s what brand marketers need to know about Apple\u2019s ground-breaking \u2018spatial computing\u2019 device, according to IPG Media Lab\u2019s Richard Yao. On Monday, Apple unveiled its long-anticipated immersive headset device, Vision Pro, at its annual WWDC developer conference. The device, which resembles a futuristic set of ski goggles, allows users to view digital content on top […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9677","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nRichard Yao: Apple sets new vision for future of computing & opens new opportunities for brand - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/richard-yao-apple-sets-new-vision-for-future-of-computing-opens-new-opportunities-for-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Richard Yao: Apple sets new vision for future of computing & opens new opportunities for brand - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s what brand marketers need to know about Apple\u2019s ground-breaking \u2018spatial computing\u2019 device, according to IPG Media Lab\u2019s Richard Yao. On Monday, Apple unveiled its long-anticipated immersive headset device, Vision Pro, at its annual WWDC developer conference. 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