{"id":9681,"date":"2023-05-18T17:53:05","date_gmt":"2023-05-18T17:53:05","guid":{"rendered":"http:\/\/localhost:10151\/?p=9681"},"modified":"2023-06-26T17:54:50","modified_gmt":"2023-06-26T17:54:50","slug":"the-state-of-aapi-representation-and-creativity-in-advertising","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/the-state-of-aapi-representation-and-creativity-in-advertising\/","title":{"rendered":"The State of AAPI Representation and Creativity in Advertising"},"content":{"rendered":"

Ad Age is marking Asian American and Native Hawaiian\/Pacific Islander Heritage Month 2023 with our Honoring Creative Excellence package.
\nAANHPI Heritage Month 2023 has seen a multitude of brands showing up to celebrate Asian cultures and communities.<\/p>\n

Nami Soejima, UM Worldwide
\n\u201cI believe the conversation has shifted from tackling anti-Asian hate to celebrating its culture and successes in 2023,\u201d said Nami Soejima, senior VP of strategy at media agency UM Worldwide. \u201cThe best campaigns and communications are coming from smaller brands that are proudly speaking to their Asian heritage.\u201d<\/p>\n

Soejima pointed to Asian-inspired retailers such as Bad Binch TongTong; Love, Indus; and Sanzo, with multiplatform work that\u2019s creative, authentic and \u201ctrue to their brand heritage.\u201d<\/p>\n

Read more in Ad Age<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ad Age is marking Asian American and Native Hawaiian\/Pacific Islander Heritage Month 2023 with our Honoring Creative Excellence package. AANHPI Heritage Month 2023 has seen a multitude of brands showing up to celebrate Asian cultures and communities. Nami Soejima, UM Worldwide \u201cI believe the conversation has shifted from tackling anti-Asian hate to celebrating its culture […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9681","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nThe State of AAPI Representation and Creativity in Advertising - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/the-state-of-aapi-representation-and-creativity-in-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The State of AAPI Representation and Creativity in Advertising - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Ad Age is marking Asian American and Native Hawaiian\/Pacific Islander Heritage Month 2023 with our Honoring Creative Excellence package. 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