{"id":969,"date":"2015-03-14T06:35:51","date_gmt":"2015-03-14T06:35:51","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-dominates-mena-shortlists\/"},"modified":"2018-01-17T18:31:00","modified_gmt":"2018-01-17T18:31:00","slug":"um-dominates-mena-shortlists","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-dominates-mena-shortlists\/","title":{"rendered":"UM Dominates MENA Shortlists"},"content":{"rendered":"<p>UM MENA has racked up a total of 26 shortlists across several categories for Festival of Media MENA and the MENA Digital Awards.<\/p>\n<p>The first awards program designed exclusively to honor digital efforts, the MENA Digital Awards celebrate the best of digital innovation and media in the region. UM has been shortlisted in the following categories:<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Best Use of Data<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><em>Sprite Profile Picture Campaign<\/em> for Coca-Cola \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><em>Oriental Fragrances<\/em> for L\u2019Oreal \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><em>Elvive Oil Shampoo<\/em> for L\u2019Oreal \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Best Performance Campaign<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><em>Chnia Tarbijtek (Share a Coke, Tunisia)<\/em> for Coca-Cola \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Best Application (Mobile Tablet)<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><em>Share a Coke<\/em> for Coca-Cola \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Best Use of Mobile<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><em>Oriental Fragrances<\/em> for L\u2019Oreal \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Best Use of Social Media<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><em>Fanta Masters<\/em> for Coca-Coal \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><em>Chnia Tarbijtek (Share a Coke, Tunisia)<\/em> for Coca-Cola \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Best Use of Video<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><em>Social Media Guard<\/em> for Coca-Cola \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Best Viral Campaign<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><em>Social Media Guard<\/em> for Coca-Cola \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><em>Share a Coke<\/em> for Coca-Cola \u2013 UM Cairo<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Best Integrated Digital Campaign<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><em>CSR Ebtedi Campaign<\/em> for Mobini \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><em>Chnia Tarbijtek (Share a Coke, Tunisia)<\/em> for Coca-Cola \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Best Integrated Media Campaign<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><em>Fanta Masters<\/em> for Coca-Cola \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><em>Red Chili<\/em> for McDonald\u2019s UAE \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><em>World Cup Anthem<\/em> for Coca-Cola \u2013 UM Cairo<\/p>\n<p style=\"text-align: center;\"><em>Ebtedy<\/em> for Mobinil \u2013 UM Cairo<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Digital PR<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><em>Chnia Tarbijtek (Share a Coke, Tunisia)<\/em> for Coca-Cola \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Digital Cause Marketing<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><em>Arwa<\/em> \u2013 The Price of Water for Coca-Cola \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Digital Activation<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><em>Live With Confidence<\/em> for Coca-Cola \u2013 UM MENA<\/p>\n<p>UM added to the shortlist tally, picking up an additional six recognitions for the inaugural Festival of Media Awards to be held in April. Here are the six campaigns in contention for top honors:<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Best Launch Campaign<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><em>Share a Coke &#8211; Lebanon<\/em> for Coca-Cola \u2013 UM Lebanon<\/p>\n<p style=\"text-align: center;\"><em>World Cup Anthem<\/em> for Coca-Cola \u2013 UM Cairo<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Best Social Media Strategy<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><em>Share a Coke \u2013 Egypt<\/em> for Coca-Cola \u2013 UM Cairo<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Best Use of Video<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><em>Social Media Guard<\/em> for Coca-Cola \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Creative Use of Media Award<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><em>Yas Island \u201cLet\u2019s Go\u201d<\/em> for Yas Water World \u2013 UM MENA<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Smart Use of Data Award<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><em>Byblos Bank First of a Kind TV Study<\/em> for Byblos Bank Azka Banking \u2013 UM Lebanon<\/p>\n<p>Following the continued success of Festival of Media Global, Asia and LatAm, Festival of Media MENA makes its debut this year as a joint venture between C Squared and Mediaquest. Honoring the most innovative media owners and the world\u2019s most powerful and progressive markets, the awards will be handed out on April 15 in Dubai.<\/p>\n<p>Best of luck to our MENA, Cairo and Lebanon offices!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM MENA has racked up a total of 26 shortlists across several categories for Festival of Media MENA and the MENA Digital Awards.\u00a0<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-969","post","type-post","status-publish","format-standard","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Dominates MENA Shortlists - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/um-dominates-mena-shortlists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Dominates MENA Shortlists - 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