{"id":9696,"date":"2023-07-18T16:12:32","date_gmt":"2023-07-18T16:12:32","guid":{"rendered":"http:\/\/localhost:10151\/?p=9696"},"modified":"2023-07-18T16:13:01","modified_gmt":"2023-07-18T16:13:01","slug":"marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\/","title":{"rendered":"Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots"},"content":{"rendered":"<p>Actors have joined writers on the picket lines.<\/p>\n<p>Last week, Sag-Aftra announced that it would be going on strike and marching with the Writers\u2019 Guild of America as negotiations with the Alliance of Motion Picture and Television Producers \u2014 AKA Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount and Sony \u2014 had broken down.<\/p>\n<p>Since the writers went on strike in early May, marketers and agency execs have been working with media partners on contingency plans as well as focusing on sports, live events and reality television for the near future. Initial hopes for the strike to be resolved quickly have diminished and marketers are recognizing the potential for not only the fall season to be impacted but that of the first quarter 2024.<\/p>\n<p>\u201cThe actors\u2019 strike isn\u2019t changing our approach,\u201d said Stacey Stewart, U.S. chief marketplace officer for UM. \u201cA lot of what we\u2019re doing based on the writers\u2019 strike remains true. We are approaching most contingency plans on a client-by-client basis. Some examples are shifting spend to sports, streaming and encouraging our clients to support responsible journalism.\u201d<\/p>\n<p>Read more on <a href=\"https:\/\/digiday.com\/marketing\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots\/\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actors have joined writers on the picket lines. Last week, Sag-Aftra announced that it would be going on strike and marching with the Writers\u2019 Guild of America as negotiations with the Alliance of Motion Picture and Television Producers \u2014 AKA Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount and Sony \u2014 had broken down. Since [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9696","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Actors have joined writers on the picket lines. Last week, Sag-Aftra announced that it would be going on strike and marching with the Writers\u2019 Guild of America as negotiations with the Alliance of Motion Picture and Television Producers \u2014 AKA Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount and Sony \u2014 had broken down. Since [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-18T16:12:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-18T16:13:01+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots\",\"datePublished\":\"2023-07-18T16:12:32+00:00\",\"dateModified\":\"2023-07-18T16:13:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\\\/\"},\"wordCount\":198,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\\\/\",\"name\":\"Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots - UM JAPAN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\"},\"datePublished\":\"2023-07-18T16:12:32+00:00\",\"dateModified\":\"2023-07-18T16:13:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"name\":\"UM JAPAN\",\"description\":\"UM is a global media company.\",\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\",\"name\":\"UM\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"contentUrl\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"width\":1378,\"height\":1378,\"caption\":\"UM\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UMCuriosity\",\"https:\\\/\\\/x.com\\\/UMWorldwide\",\"https:\\\/\\\/www.instagram.com\\\/umworldwide\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/um-ww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\",\"name\":\"shajibur.rahman@interpublic.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"caption\":\"shajibur.rahman@interpublic.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots - UM JAPAN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots - UM JAPAN","og_description":"Actors have joined writers on the picket lines. Last week, Sag-Aftra announced that it would be going on strike and marching with the Writers\u2019 Guild of America as negotiations with the Alliance of Motion Picture and Television Producers \u2014 AKA Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount and Sony \u2014 had broken down. Since [&hellip;]","og_url":"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2023-07-18T16:12:32+00:00","article_modified_time":"2023-07-18T16:13:01+00:00","author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots","datePublished":"2023-07-18T16:12:32+00:00","dateModified":"2023-07-18T16:13:01+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\/"},"wordCount":198,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"articleSection":["Thought Leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\/","url":"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\/","name":"Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"datePublished":"2023-07-18T16:12:32+00:00","dateModified":"2023-07-18T16:13:01+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-actors-join-writers-on-strike-but-can-continue-to-commit-to-commercial-shoots-digiday\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/9696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=9696"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/9696\/revisions"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=9696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=9696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=9696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}