{"id":9708,"date":"2023-07-25T14:02:50","date_gmt":"2023-07-25T14:02:50","guid":{"rendered":"http:\/\/localhost:10151\/?p=9708"},"modified":"2023-07-31T14:12:40","modified_gmt":"2023-07-31T14:12:40","slug":"how-threads-can-avoid-unraveling","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/how-threads-can-avoid-unraveling\/","title":{"rendered":"How Threads can avoid unraveling"},"content":{"rendered":"<p>From maintaining momentum to navigating regulation and offering a brand safe environment, Meta has several hurdles to overcome to turn Threads into a sustainable revenue stream.<\/p>\n<p>While Meta\u2019s rollout of Threads was an overnight success, the tech company now faces the challenge of maintaining momentum by balancing brands\u2019 desires while nurturing a distinctive and engaging platform for users.<\/p>\n<p>Threads made history when it launched earlier this month and reeled in 100 million users within five days \u2014 the fastest growth any app has experienced.<\/p>\n<p>&#8230;<\/p>\n<p>\u201cRight now, the Threads feed is a free for all \u2014 what you follow, what you don&#8217;t follow \u2014 it\u2019s hard sometimes to make sense of the noise,\u201d says Joshua Lowcock, global chief media officer at UM Worldwide.<\/p>\n<p>Read more on <a href=\"https:\/\/www.campaignlive.com\/article\/threads-avoid-unraveling\/1831247\">Campaign US<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From maintaining momentum to navigating regulation and offering a brand safe environment, Meta has several hurdles to overcome to turn Threads into a sustainable revenue stream. While Meta\u2019s rollout of Threads was an overnight success, the tech company now faces the challenge of maintaining momentum by balancing brands\u2019 desires while nurturing a distinctive and engaging [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9708","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Threads can avoid unraveling - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/how-threads-can-avoid-unraveling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Threads can avoid unraveling - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"From maintaining momentum to navigating regulation and offering a brand safe environment, Meta has several hurdles to overcome to turn Threads into a sustainable revenue stream. While Meta\u2019s rollout of Threads was an overnight success, the tech company now faces the challenge of maintaining momentum by balancing brands\u2019 desires while nurturing a distinctive and engaging [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/how-threads-can-avoid-unraveling\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T14:02:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T14:12:40+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/how-threads-can-avoid-unraveling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/how-threads-can-avoid-unraveling\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"How Threads can avoid unraveling\",\"datePublished\":\"2023-07-25T14:02:50+00:00\",\"dateModified\":\"2023-07-31T14:12:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/how-threads-can-avoid-unraveling\\\/\"},\"wordCount\":131,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/how-threads-can-avoid-unraveling\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/how-threads-can-avoid-unraveling\\\/\",\"name\":\"How Threads can avoid unraveling - 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