{"id":9714,"date":"2023-08-09T16:46:20","date_gmt":"2023-08-09T16:46:20","guid":{"rendered":"http:\/\/localhost:10151\/?p=9714"},"modified":"2023-08-21T18:43:01","modified_gmt":"2023-08-21T18:43:01","slug":"ums-new-commerce-tool-gives-clients-more-control-over-their-retail-media-investments","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/ums-new-commerce-tool-gives-clients-more-control-over-their-retail-media-investments\/","title":{"rendered":"UM&#8217;s New Commerce Tool Gives Clients More Control Over Their Retail Media Investments"},"content":{"rendered":"<p>Clients that tested Shoptimizer saw between 12% and 15% lift in incremental sales<\/p>\n<p>Before the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about a few hundred million dollars in billings. Now, as many 40 clients are driving $2 billion in global commerce billings for the agency.<\/p>\n<p>The retail media space is ballooning, and not just at UM.<\/p>\n<p>By 2026, retail media will account for as much as 25% of all digital ad spend, according to Boston Consulting Group estimates. As the space becomes more important, UM\u2019s clients often wonder how much they should spend with retailers, and how much retail media investments will drive sales.<\/p>\n<p>Now, the IPG Mediabrands agency is tackling that question with its proprietary tool called Shoptimizer. The agency\u2019s Commerce Practice will rely on the tool to plan and buy retail media.<\/p>\n<p>It\u2019s been effective so far.<\/p>\n<p>Read more in <a href=\"https:\/\/www.adweek.com\/agencies\/um-new-commerce-tool-shoptimizer-retail-media-investments\/\">Adweek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clients that tested Shoptimizer saw between 12% and 15% lift in incremental sales Before the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about a few hundred million dollars in billings. Now, as many 40 clients are driving $2 billion in global commerce billings for the [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,6],"tags":[],"class_list":["post-9714","post","type-post","status-publish","format-standard","hentry","category-commerce","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM&#039;s New Commerce Tool Gives Clients More Control Over Their Retail Media Investments - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/ums-new-commerce-tool-gives-clients-more-control-over-their-retail-media-investments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM&#039;s New Commerce Tool Gives Clients More Control Over Their Retail Media Investments - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Clients that tested Shoptimizer saw between 12% and 15% lift in incremental sales Before the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about a few hundred million dollars in billings. 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