{"id":9715,"date":"2023-08-09T16:53:37","date_gmt":"2023-08-09T16:53:37","guid":{"rendered":"http:\/\/localhost:10151\/?p=9715"},"modified":"2023-08-21T18:42:37","modified_gmt":"2023-08-21T18:42:37","slug":"um-unveils-shoptimizer-industry-first-retail-media-optimizer","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-unveils-shoptimizer-industry-first-retail-media-optimizer\/","title":{"rendered":"UM Unveils ‘Shoptimizer,’ Industry-First Retail Media Optimizer"},"content":{"rendered":"

IPG Mediabrands’ UM unit this morning announced the launch of a new retail media budget allocation and optimization tool capable of analyzing and managing the return-on-investment of retail media buys.<\/p>\n

Dubbed “Shoptimizer” (see screenshot above), UM claims it is a “first-of-its-kind” for the ad industry, and disclosed results of a test phase of various commerce brands generating a “12% to 15% increase in incremental sales.”<\/p>\n

“Shoptimizer is our latest data- and tech-fueled innovation,” UM U.S. CEO W. Joe DeMiero said in a statement, adding: \u201cThis new tool gives our clients more flexibility and efficiency in spending, based on real-time data.\u201d <\/p>\n

Read more in MediaPost<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

IPG Mediabrands’ UM unit this morning announced the launch of a new retail media budget allocation and optimization tool capable of analyzing and managing the return-on-investment of retail media buys. Dubbed “Shoptimizer” (see screenshot above), UM claims it is a “first-of-its-kind” for the ad industry, and disclosed results of a test phase of various commerce […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,6],"tags":[],"class_list":["post-9715","post","type-post","status-publish","format-standard","hentry","category-commerce","category-um-in-the-news"],"acf":[],"yoast_head":"\nUM Unveils 'Shoptimizer,' Industry-First Retail Media Optimizer - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-unveils-shoptimizer-industry-first-retail-media-optimizer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Unveils 'Shoptimizer,' Industry-First Retail Media Optimizer - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"IPG Mediabrands’ UM unit this morning announced the launch of a new retail media budget allocation and optimization tool capable of analyzing and managing the return-on-investment of retail media buys. 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