{"id":9729,"date":"2023-09-12T14:02:22","date_gmt":"2023-09-12T14:02:22","guid":{"rendered":"http:\/\/localhost:10151\/?p=9729"},"modified":"2023-09-15T14:03:46","modified_gmt":"2023-09-15T14:03:46","slug":"ben-tuff-mat-maroni-and-kasper-aakerlund-ai-and-apac-the-next-industrial-revolution","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/ben-tuff-mat-maroni-and-kasper-aakerlund-ai-and-apac-the-next-industrial-revolution\/","title":{"rendered":"Ben Tuff, Mat Maroni and Kasper Aakerlund:  AI and APAC: The next industrial revolution"},"content":{"rendered":"<p>The rapid pace of digital adoption by APAC consumers puts the region in a good position to lead the AI revolution. UM\u2019s Ben Tuff, Mat Maroni and Kasper Aakerlund look at what changes this will have for the world of marketing.<\/p>\n<p>In his 2021 Reith Lecture, Stuart Russell famously framed the advent of AI as \u201cthe biggest event in human history\u201d. In this piece, we explore two critical questions: is this hyperbole, and what changes do we see ahead for the world of marketing?<\/p>\n<p>Read more on <a href=\"https:\/\/www.warc.com\/content\/paywall\/article\/warc-exclusive\/ai-and-apac-the-next-industrial-revolution\/en-GB\/153014?\">WARC<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rapid pace of digital adoption by APAC consumers puts the region in a good position to lead the AI revolution. UM\u2019s Ben Tuff, Mat Maroni and Kasper Aakerlund look at what changes this will have for the world of marketing. In his 2021 Reith Lecture, Stuart Russell famously framed the advent of AI as [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9729","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ben Tuff, Mat Maroni and Kasper Aakerlund: AI and APAC: The next industrial revolution - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/ben-tuff-mat-maroni-and-kasper-aakerlund-ai-and-apac-the-next-industrial-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ben Tuff, Mat Maroni and Kasper Aakerlund: AI and APAC: The next industrial revolution - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The rapid pace of digital adoption by APAC consumers puts the region in a good position to lead the AI revolution. UM\u2019s Ben Tuff, Mat Maroni and Kasper Aakerlund look at what changes this will have for the world of marketing. In his 2021 Reith Lecture, Stuart Russell famously framed the advent of AI as [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/ben-tuff-mat-maroni-and-kasper-aakerlund-ai-and-apac-the-next-industrial-revolution\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-12T14:02:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-15T14:03:46+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/ben-tuff-mat-maroni-and-kasper-aakerlund-ai-and-apac-the-next-industrial-revolution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/ben-tuff-mat-maroni-and-kasper-aakerlund-ai-and-apac-the-next-industrial-revolution\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Ben Tuff, Mat Maroni and Kasper Aakerlund: AI and APAC: The next industrial revolution\",\"datePublished\":\"2023-09-12T14:02:22+00:00\",\"dateModified\":\"2023-09-15T14:03:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/ben-tuff-mat-maroni-and-kasper-aakerlund-ai-and-apac-the-next-industrial-revolution\\\/\"},\"wordCount\":102,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/ben-tuff-mat-maroni-and-kasper-aakerlund-ai-and-apac-the-next-industrial-revolution\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/ben-tuff-mat-maroni-and-kasper-aakerlund-ai-and-apac-the-next-industrial-revolution\\\/\",\"name\":\"Ben Tuff, Mat Maroni and Kasper Aakerlund: AI and APAC: The next industrial revolution - 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