{"id":9753,"date":"2023-10-05T15:50:54","date_gmt":"2023-10-05T15:50:54","guid":{"rendered":"http:\/\/localhost:10151\/?p=9753"},"modified":"2023-10-06T15:52:54","modified_gmt":"2023-10-06T15:52:54","slug":"media-buying-summit-recap-retail-medias-revolution-ai-and-finding-new-paths-to-kpis","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/media-buying-summit-recap-retail-medias-revolution-ai-and-finding-new-paths-to-kpis\/","title":{"rendered":"Media Buying Summit Recap: Retail media\u2019s revolution, AI and finding new paths to KPIs"},"content":{"rendered":"<p>The first two days of Digiday\u2019s biannual Media Buying Summit, in Naples, Fla., touched on a host of issues and opportunities media agencies face this year.<\/p>\n<p>&#8230;<\/p>\n<p>The biggest media development of the last few years, retail media, has been a major focus for many agencies and brands. Amie Owen, U.S. head of commerce for UM Worldwide, discussed the \u201ccyclical\u201d nature of the retail revolution. While retail media has been around for many years \u2014 Owen noted that Sam\u2019s Club was the first retail media network in the U.S. in 2001 \u2014 more commerce opportunities and retail media network trends are driving the explosive growth of the last three years. <\/p>\n<p>Read more in <a href=\"https:\/\/digiday.com\/media-buying\/media-buying-summit-recap-retail-medias-revolution-ai-and-finding-new-paths-to-kpis\/?utm_medium=email&#038;utm_campaign=digidaydis&#038;utm_source=daily&#038;utm_content=231005\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first two days of Digiday\u2019s biannual Media Buying Summit, in Naples, Fla., touched on a host of issues and opportunities media agencies face this year. &#8230; The biggest media development of the last few years, retail media, has been a major focus for many agencies and brands. Amie Owen, U.S. head of commerce for [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,5],"tags":[],"class_list":["post-9753","post","type-post","status-publish","format-standard","hentry","category-commerce","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Buying Summit Recap: Retail media\u2019s revolution, AI and finding new paths to KPIs - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/media-buying-summit-recap-retail-medias-revolution-ai-and-finding-new-paths-to-kpis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Buying Summit Recap: Retail media\u2019s revolution, AI and finding new paths to KPIs - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The first two days of Digiday\u2019s biannual Media Buying Summit, in Naples, Fla., touched on a host of issues and opportunities media agencies face this year. &#8230; The biggest media development of the last few years, retail media, has been a major focus for many agencies and brands. 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