{"id":9843,"date":"2023-10-19T15:41:58","date_gmt":"2023-10-19T15:41:58","guid":{"rendered":"http:\/\/localhost:10078\/?p=9843"},"modified":"2023-10-20T15:43:07","modified_gmt":"2023-10-20T15:43:07","slug":"general-mills-hands-global-media-account-to-um","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/general-mills-hands-global-media-account-to-um\/","title":{"rendered":"General Mills hands global media account to UM"},"content":{"rendered":"<p>General Mills, parent company of the Old El Paso, Nature Valley and Betty Crocker brands in the UK, has selected IPG\u2019s UM as its global media agency of record.<\/p>\n<p>The incumbent was Mindshare, part of WPP&#8217;s Group M, which had held the account since 2015.<\/p>\n<p>The review was led by Mediasense. UM will now handle all strategy, planning, buying, analytics, performance and commerce for more than 36 markets including Europe and Australasia.<\/p>\n<p>Read more in <a href=\"https:\/\/www.campaignlive.co.uk\/article\/general-mills-hands-global-media-account-um\/1844513\">Campaign<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>General Mills, parent company of the Old El Paso, Nature Valley and Betty Crocker brands in the UK, has selected IPG\u2019s UM as its global media agency of record. The incumbent was Mindshare, part of WPP&#8217;s Group M, which had held the account since 2015. The review was led by Mediasense. UM will now handle [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9843","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>General Mills hands global media account to UM - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/general-mills-hands-global-media-account-to-um\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General Mills hands global media account to UM - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"General Mills, parent company of the Old El Paso, Nature Valley and Betty Crocker brands in the UK, has selected IPG\u2019s UM as its global media agency of record. The incumbent was Mindshare, part of WPP&#8217;s Group M, which had held the account since 2015. The review was led by Mediasense. 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