{"id":9845,"date":"2023-10-18T15:44:42","date_gmt":"2023-10-18T15:44:42","guid":{"rendered":"http:\/\/localhost:10078\/?p=9845"},"modified":"2023-10-20T15:46:18","modified_gmt":"2023-10-20T15:46:18","slug":"future-of-tv-briefing-how-ad-buyers-are-appraising-the-fast-ad-market","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/future-of-tv-briefing-how-ad-buyers-are-appraising-the-fast-ad-market\/","title":{"rendered":"Future of TV Briefing: How ad buyers are appraising the FAST ad market"},"content":{"rendered":"<p>Last Tuesday, I received emails from four different companies about the 17 separate free, ad-supported streaming TV channels they were launching. It felt like too much. And it got me wondering: Are there too many FAST channels?<\/p>\n<p>Well, as much as my inbox and I may argue yes, ad agency executives say otherwise.<\/p>\n<p>\u201cI don\u2019t think so,\u201d said Megan Halscheid, vp of media technology strategies at Publicis Media. She cited research the agency conducted with FAST channel owner Vevo that asked people if they felt overwhelmed by the amount of premium video content available in the market \u2014 a content category that seems to include FAST channels \u2014 and 84% of respondents said they are not overwhelmed.<\/p>\n<p>Advertisers seem similarly whelmed. Asked if the FAST market is oversaturated, UM Worldwide\u2019s U.S. chief marketplace officer Stacey Stewart said, \u201cAt some point, yes. What that point is, I don\u2019t know.\u201d<\/p>\n<p>Read more in <a href=\"https:\/\/digiday.com\/future-of-tv\/future-of-tv-briefing-how-ad-buyers-are-appraising-the-fast-ad-market\/\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Tuesday, I received emails from four different companies about the 17 separate free, ad-supported streaming TV channels they were launching. It felt like too much. And it got me wondering: Are there too many FAST channels? Well, as much as my inbox and I may argue yes, ad agency executives say otherwise. \u201cI don\u2019t [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9845","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Future of TV Briefing: How ad buyers are appraising the FAST ad market - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/future-of-tv-briefing-how-ad-buyers-are-appraising-the-fast-ad-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Future of TV Briefing: How ad buyers are appraising the FAST ad market - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Last Tuesday, I received emails from four different companies about the 17 separate free, ad-supported streaming TV channels they were launching. 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Well, as much as my inbox and I may argue yes, ad agency executives say otherwise. \u201cI don\u2019t [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/future-of-tv-briefing-how-ad-buyers-are-appraising-the-fast-ad-market\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T15:44:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-20T15:46:18+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/future-of-tv-briefing-how-ad-buyers-are-appraising-the-fast-ad-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/future-of-tv-briefing-how-ad-buyers-are-appraising-the-fast-ad-market\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Future of TV Briefing: How ad buyers are appraising the FAST ad market\",\"datePublished\":\"2023-10-18T15:44:42+00:00\",\"dateModified\":\"2023-10-20T15:46:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/future-of-tv-briefing-how-ad-buyers-are-appraising-the-fast-ad-market\\\/\"},\"wordCount\":165,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/future-of-tv-briefing-how-ad-buyers-are-appraising-the-fast-ad-market\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/future-of-tv-briefing-how-ad-buyers-are-appraising-the-fast-ad-market\\\/\",\"name\":\"Future of TV Briefing: How ad buyers are appraising the FAST ad market - 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