{"id":9850,"date":"2023-10-04T22:57:02","date_gmt":"2023-10-04T22:57:02","guid":{"rendered":"http:\/\/localhost:10078\/?p=9850"},"modified":"2023-10-24T22:58:33","modified_gmt":"2023-10-24T22:58:33","slug":"digiday-media-agency-report-2023-the-state-and-future-of-the-media-agency-from-client-spending-to-ais-impact","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/digiday-media-agency-report-2023-the-state-and-future-of-the-media-agency-from-client-spending-to-ais-impact\/","title":{"rendered":"Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI\u2019s impact"},"content":{"rendered":"<p>As marketers and consumers begin to feel some relief from the economic uncertainty that ushered in the start of the year, agencies are reporting that media spending is holding steady in 2023. That is according to respondents to a recent survey Digiday conducted for this second-annual media agency report.<\/p>\n<p>&#8230;<\/p>\n<p>\u201cIt depends on the daypart or property, but at least through the fourth quarter, there\u2019s not going to be a lot of new programming available, because none of the networks have been able to start filming,\u201d said Marcy Greenberger, evp and managing partner at UM. \u201c[Programming] like late night will rebound relatively quickly. But sports was already a really strong daypart, and it will continue to be, especially with a lack of other fresh content available.\u201d<\/p>\n<p>Read more on <a href=\"https:\/\/digiday.com\/media-buying\/digiday-media-agency-report-2023-the-state-and-future-of-the-media-agency-from-client-spending-to-ais-impact\/\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As marketers and consumers begin to feel some relief from the economic uncertainty that ushered in the start of the year, agencies are reporting that media spending is holding steady in 2023. That is according to respondents to a recent survey Digiday conducted for this second-annual media agency report. &#8230; \u201cIt depends on the daypart [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9850","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI\u2019s impact - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/digiday-media-agency-report-2023-the-state-and-future-of-the-media-agency-from-client-spending-to-ais-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI\u2019s impact - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"As marketers and consumers begin to feel some relief from the economic uncertainty that ushered in the start of the year, agencies are reporting that media spending is holding steady in 2023. That is according to respondents to a recent survey Digiday conducted for this second-annual media agency report. &#8230; \u201cIt depends on the daypart [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/digiday-media-agency-report-2023-the-state-and-future-of-the-media-agency-from-client-spending-to-ais-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-04T22:57:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-24T22:58:33+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/digiday-media-agency-report-2023-the-state-and-future-of-the-media-agency-from-client-spending-to-ais-impact\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/digiday-media-agency-report-2023-the-state-and-future-of-the-media-agency-from-client-spending-to-ais-impact\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI\u2019s impact\",\"datePublished\":\"2023-10-04T22:57:02+00:00\",\"dateModified\":\"2023-10-24T22:58:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/digiday-media-agency-report-2023-the-state-and-future-of-the-media-agency-from-client-spending-to-ais-impact\\\/\"},\"wordCount\":148,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/digiday-media-agency-report-2023-the-state-and-future-of-the-media-agency-from-client-spending-to-ais-impact\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/digiday-media-agency-report-2023-the-state-and-future-of-the-media-agency-from-client-spending-to-ais-impact\\\/\",\"name\":\"Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI\u2019s impact - 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