{"id":9853,"date":"2023-10-23T23:01:37","date_gmt":"2023-10-23T23:01:37","guid":{"rendered":"http:\/\/localhost:10078\/?p=9853"},"modified":"2023-10-24T23:02:33","modified_gmt":"2023-10-24T23:02:33","slug":"general-mills-taps-um-as-its-global-media-agency-of-record","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/general-mills-taps-um-as-its-global-media-agency-of-record\/","title":{"rendered":"General Mills Taps UM as its Global Media Agency of Record"},"content":{"rendered":"<p>General Mills has appointed IPG Mediabrands\u2019 global media agency network, UM, as its global media Agency of Record for General Mills. UM is tasked with all strategy, planning, buying, analytics, performance, and commerce efforts across 35-plus markets for General Mills\u2019 brands, including Cheerios, Nature Valley, and Pillsbury.<\/p>\n<p>\u201cGeneral Mills has consistently led the consumer foods category through bold brand building, relentless innovation and a commitment to values, and we are thrilled to welcome them to the UM family,\u201d said Andrea Suarez, Global CEO, UM.<\/p>\n<p>Read more in <a href=\"https:\/\/www.brandinginasia.com\/general-mills-taps-um-as-its-global-media-agency-of-record\/\">Branding in Asia<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>General Mills has appointed IPG Mediabrands\u2019 global media agency network, UM, as its global media Agency of Record for General Mills. UM is tasked with all strategy, planning, buying, analytics, performance, and commerce efforts across 35-plus markets for General Mills\u2019 brands, including Cheerios, Nature Valley, and Pillsbury. \u201cGeneral Mills has consistently led the consumer foods [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9853","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>General Mills Taps UM as its Global Media Agency of Record - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/general-mills-taps-um-as-its-global-media-agency-of-record\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General Mills Taps UM as its Global Media Agency of Record - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"General Mills has appointed IPG Mediabrands\u2019 global media agency network, UM, as its global media Agency of Record for General Mills. UM is tasked with all strategy, planning, buying, analytics, performance, and commerce efforts across 35-plus markets for General Mills\u2019 brands, including Cheerios, Nature Valley, and Pillsbury. \u201cGeneral Mills has consistently led the consumer foods [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/general-mills-taps-um-as-its-global-media-agency-of-record\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-23T23:01:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-24T23:02:33+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/general-mills-taps-um-as-its-global-media-agency-of-record\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/general-mills-taps-um-as-its-global-media-agency-of-record\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"General Mills Taps UM as its Global Media Agency of Record\",\"datePublished\":\"2023-10-23T23:01:37+00:00\",\"dateModified\":\"2023-10-24T23:02:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/general-mills-taps-um-as-its-global-media-agency-of-record\\\/\"},\"wordCount\":101,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/general-mills-taps-um-as-its-global-media-agency-of-record\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/general-mills-taps-um-as-its-global-media-agency-of-record\\\/\",\"name\":\"General Mills Taps UM as its Global Media Agency of Record - 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