{"id":9854,"date":"2023-10-23T01:15:49","date_gmt":"2023-10-23T01:15:49","guid":{"rendered":"http:\/\/localhost:10078\/?p=9854"},"modified":"2023-10-25T01:16:58","modified_gmt":"2023-10-25T01:16:58","slug":"media-buying-briefing-a-look-at-data-standardization-as-generative-ai-and-privacy-landscape-changes","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/media-buying-briefing-a-look-at-data-standardization-as-generative-ai-and-privacy-landscape-changes\/","title":{"rendered":"Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes"},"content":{"rendered":"<p>UM landed one of the bigger multinational media accounts still up for grabs last week when it secured global media AOR for General Mills. The IPG agency will handle all strategy, planning, buying, analytics, performance and commerce efforts across at least 35 markets. The incumbent was GroupM\u2019s Mindshare.<\/p>\n<p>&#8230;<\/p>\n<p>Read more on <a href=\"https:\/\/digiday.com\/media-buying\/media-buying-briefing-a-look-at-data-standardization-as-generative-ai-and-privacy-landscape-changes\/\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM landed one of the bigger multinational media accounts still up for grabs last week when it secured global media AOR for General Mills. The IPG agency will handle all strategy, planning, buying, analytics, performance and commerce efforts across at least 35 markets. The incumbent was GroupM\u2019s Mindshare. &#8230; Read more on Digiday.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9854","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/media-buying-briefing-a-look-at-data-standardization-as-generative-ai-and-privacy-landscape-changes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"UM landed one of the bigger multinational media accounts still up for grabs last week when it secured global media AOR for General Mills. 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