{"id":9856,"date":"2023-10-19T01:17:48","date_gmt":"2023-10-19T01:17:48","guid":{"rendered":"http:\/\/localhost:10078\/?p=9856"},"modified":"2023-10-25T01:22:43","modified_gmt":"2023-10-25T01:22:43","slug":"awnewyork-ctv-is-the-rising-star-of-retail-media","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/awnewyork-ctv-is-the-rising-star-of-retail-media\/","title":{"rendered":"AWNewYork: CTV is the \u2018rising star\u2019 of retail media"},"content":{"rendered":"

New York \u2013 At Advertising Week New York a panel of industry experts shed light on how retail media networks and connected TV are a promising pairing, as the two offer a symbiotic relationship and new opportunities for brands and advertisers.<\/p>\n

And the marriage of retail media and CTV is poised for growth. According to a recent report from eMarketer, U.S. retail media ad spend on connected TV is expected to total $813 million this year. What\u2019s more, it\u2019s projected to grow by nearly seven times by the end of 2027 to $5.63 billion.<\/p>\n

…<\/p>\n

When Covid came along, it changed the media consumption of those consumers retailers were trying to reach and behaviors in the marketplace, birthing many new retail media networks as a result, according to Amie Owen, US Head of Commerce at media agency UM Worldwide.<\/p>\n

During the panel, she noted how data and tech come into play to understand the consumer shopping journey and ensuring there aren\u2019t extra steps in their process. <\/p>\n

Read more in StreamTV Insider<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

New York \u2013 At Advertising Week New York a panel of industry experts shed light on how retail media networks and connected TV are a promising pairing, as the two offer a symbiotic relationship and new opportunities for brands and advertisers. And the marriage of retail media and CTV is poised for growth. According to […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9856","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nAWNewYork: CTV is the \u2018rising star\u2019 of retail media - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/awnewyork-ctv-is-the-rising-star-of-retail-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AWNewYork: CTV is the \u2018rising star\u2019 of retail media - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"New York \u2013 At Advertising Week New York a panel of industry experts shed light on how retail media networks and connected TV are a promising pairing, as the two offer a symbiotic relationship and new opportunities for brands and advertisers. 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