{"id":9890,"date":"2024-01-02T13:09:13","date_gmt":"2024-01-02T13:09:13","guid":{"rendered":"http:\/\/localhost:10078\/?p=9890"},"modified":"2024-01-03T13:10:32","modified_gmt":"2024-01-03T13:10:32","slug":"2024-will-see-the-start-of-the-ad-supported-streaming-war","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/2024-will-see-the-start-of-the-ad-supported-streaming-war\/","title":{"rendered":"2024 will see the start of the ad-supported streaming war"},"content":{"rendered":"

Four years after Disney+\u2019s debut set off the subscription-based streaming war, the introduction of Amazon Prime Video\u2019s ads tier in 2024 heralds the ad-supported streaming war. And ad buyers are hopeful that the heightened competition on the sell side leads to product development and lower prices, with advertisers\u2019 intensifying budget volatility looming as an X factor.<\/p>\n

…<\/p>\n

\u201cWe\u2019re excited for Prime Video,\u201d said Stacey Stewart, U.S. chief marketplace officer at UM Worldwide, whose parent organization IPG Mediabrands signed a three-year deal with Amazon to advertise on Prime Video. \u201cAny ways that we can diversify the landscape is a good thing.\u201d<\/p>\n

Read more on Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Four years after Disney+\u2019s debut set off the subscription-based streaming war, the introduction of Amazon Prime Video\u2019s ads tier in 2024 heralds the ad-supported streaming war. And ad buyers are hopeful that the heightened competition on the sell side leads to product development and lower prices, with advertisers\u2019 intensifying budget volatility looming as an X […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9890","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\n2024 will see the start of the ad-supported streaming war - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/2024-will-see-the-start-of-the-ad-supported-streaming-war\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 will see the start of the ad-supported streaming war - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Four years after Disney+\u2019s debut set off the subscription-based streaming war, the introduction of Amazon Prime Video\u2019s ads tier in 2024 heralds the ad-supported streaming war. And ad buyers are hopeful that the heightened competition on the sell side leads to product development and lower prices, with advertisers\u2019 intensifying budget volatility looming as an X […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/2024-will-see-the-start-of-the-ad-supported-streaming-war\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-02T13:09:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-03T13:10:32+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/2024-will-see-the-start-of-the-ad-supported-streaming-war\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/2024-will-see-the-start-of-the-ad-supported-streaming-war\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"2024 will see the start of the ad-supported streaming war\",\"datePublished\":\"2024-01-02T13:09:13+00:00\",\"dateModified\":\"2024-01-03T13:10:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/2024-will-see-the-start-of-the-ad-supported-streaming-war\\\/\"},\"wordCount\":115,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/2024-will-see-the-start-of-the-ad-supported-streaming-war\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/2024-will-see-the-start-of-the-ad-supported-streaming-war\\\/\",\"name\":\"2024 will see the start of the ad-supported streaming war - 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