{"id":9896,"date":"2024-01-19T22:58:46","date_gmt":"2024-01-19T22:58:46","guid":{"rendered":"http:\/\/localhost:10078\/?p=9896"},"modified":"2024-01-22T23:02:02","modified_gmt":"2024-01-22T23:02:02","slug":"premium-video-and-programmatic-innovation-take-center-stage-at-ces","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/premium-video-and-programmatic-innovation-take-center-stage-at-ces\/","title":{"rendered":"Premium Video and Programmatic Innovation Take Center Stage at CES"},"content":{"rendered":"<p>Media and ad leaders gathered at FreeWheel\u2019s CES 2024 lounge to advocate for the power of premium, accelerate programmatic buying and more<\/p>\n<p>As we head into a critical year that includes a generation-defining presidential election, Olympics and more, the rise of streaming is ushering in the era of convergence. Converged TV approaches linear, connected TV (CTV) and digital video as vital components of a universal TV ecosystem rather than silos.<\/p>\n<p>&#8230;<\/p>\n<p>\u201cBrand safety is so important today,\u201d said A.J. Storinge, executive VP and global managing partner at UM. \u201cIn conversations with clients, I start with thinking about the conversations happening within the brand platform. Are audiences open to alternative views? And then we go to a platform\u2019s measurement standards.\u201d<\/p>\n<p>Read more in <a href=\"https:\/\/adage.com\/article\/special-report-ces\/premium-video-and-programmatic-innovation-take-center-stage-ces\/2536276\">Ad Age<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media and ad leaders gathered at FreeWheel\u2019s CES 2024 lounge to advocate for the power of premium, accelerate programmatic buying and more As we head into a critical year that includes a generation-defining presidential election, Olympics and more, the rise of streaming is ushering in the era of convergence. Converged TV approaches linear, connected TV [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9896","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Premium Video and Programmatic Innovation Take Center Stage at CES - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/premium-video-and-programmatic-innovation-take-center-stage-at-ces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premium Video and Programmatic Innovation Take Center Stage at CES - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Media and ad leaders gathered at FreeWheel\u2019s CES 2024 lounge to advocate for the power of premium, accelerate programmatic buying and more As we head into a critical year that includes a generation-defining presidential election, Olympics and more, the rise of streaming is ushering in the era of convergence. Converged TV approaches linear, connected TV [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/premium-video-and-programmatic-innovation-take-center-stage-at-ces\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-19T22:58:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-22T23:02:02+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/premium-video-and-programmatic-innovation-take-center-stage-at-ces\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/premium-video-and-programmatic-innovation-take-center-stage-at-ces\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Premium Video and Programmatic Innovation Take Center Stage at CES\",\"datePublished\":\"2024-01-19T22:58:46+00:00\",\"dateModified\":\"2024-01-22T23:02:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/premium-video-and-programmatic-innovation-take-center-stage-at-ces\\\/\"},\"wordCount\":135,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/premium-video-and-programmatic-innovation-take-center-stage-at-ces\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/premium-video-and-programmatic-innovation-take-center-stage-at-ces\\\/\",\"name\":\"Premium Video and Programmatic Innovation Take Center Stage at CES - 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