{"id":9899,"date":"2024-01-17T23:06:33","date_gmt":"2024-01-17T23:06:33","guid":{"rendered":"http:\/\/localhost:10078\/?p=9899"},"modified":"2024-01-22T23:09:03","modified_gmt":"2024-01-22T23:09:03","slug":"us-agency-rankings-shares-of-global-wins-bump-um-and-phd-to-top-media-spots","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/us-agency-rankings-shares-of-global-wins-bump-um-and-phd-to-top-media-spots\/","title":{"rendered":"US agency rankings: Shares of global wins bump UM and PHD to top media spots"},"content":{"rendered":"<p>In Sept. and Oct. 2023, strong new business wins for IPG\u2019s UM and Omnicom\u2019s PHD brought the two shops to the top of Campaign US\u2019 media rankings tables, while the creative table remained relatively stagnant. <\/p>\n<p>U.S. agency rankings are updated every two months using self reported new business data from agencies, as well as from partners COMvergence for media and R3 for creative. Agencies are ranked by year-to-date (YTD)<br \/>\nestimated net new billings.<\/p>\n<p>Notable new entries into the media table\u2019s top 5 are UM and PHD, which overtook the third and fourth position, respectively. <\/p>\n<p>Read more in <a href=\"https:\/\/www.campaignlive.com\/article\/us-agency-rankings-shares-global-wins-bump-um-phd-top-media-spots\/1857979?DCMP=EMC-CONTheCampaignFix&#038;bulletin=the-campaign-fix&#038;utm_medium=EMAIL&#038;utm_campaign=eNews%20Bulletin&#038;utm_source=20240118&#038;utm_content=Campaign%20US%20Fix%201.18.2024%20(1)::www_campaignlive_com_arti_11&#038;email_hash=A597BBEA244A92741C94E4338517235D\">Campaign US<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Sept. and Oct. 2023, strong new business wins for IPG\u2019s UM and Omnicom\u2019s PHD brought the two shops to the top of Campaign US\u2019 media rankings tables, while the creative table remained relatively stagnant. U.S. agency rankings are updated every two months using self reported new business data from agencies, as well as from [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9899","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>US agency rankings: Shares of global wins bump UM and PHD to top media spots - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/us-agency-rankings-shares-of-global-wins-bump-um-and-phd-to-top-media-spots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"US agency rankings: Shares of global wins bump UM and PHD to top media spots - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"In Sept. and Oct. 2023, strong new business wins for IPG\u2019s UM and Omnicom\u2019s PHD brought the two shops to the top of Campaign US\u2019 media rankings tables, while the creative table remained relatively stagnant. 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