{"id":9936,"date":"2024-02-21T08:45:47","date_gmt":"2024-02-21T08:45:47","guid":{"rendered":"http:\/\/localhost:10078\/?p=9936"},"modified":"2024-02-21T22:47:27","modified_gmt":"2024-02-21T22:47:27","slug":"what-walmart-buying-vizio-could-mean-for-performance-marketing-and-data","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/what-walmart-buying-vizio-could-mean-for-performance-marketing-and-data\/","title":{"rendered":"What Walmart Buying Vizio Could Mean for Performance Marketing and Data"},"content":{"rendered":"<p>Walmart\u2019s planned acquisition of Vizio opens a world of opportunities to expand the retail giant\u2019s fast-growing ad business to connected TV, build its Walmart+ membership business overnight, expand CTV advertising to small and medium-size ad businesses and create a broader TV commerce operation.<\/p>\n<p>&#8230;.<\/p>\n<p>Walmart seems like it is somewhat OK to share its data with others \u201cand will pilot innovation that can lift the rest of the industry,\u201d said Amie Owen, U.S. head of commerce for UM Worldwide.<\/p>\n<p>Read more in <a href=\"https:\/\/adage.com\/article\/media\/walmart-buys-vizio-impact-performance-marketing-and-data\/2542536?utm_source=ad-age-wake-up-call-wednesday&#038;utm_medium=email&#038;utm_campaign=20240221&#038;utm_content=article2-headline\">Ad Age<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Walmart\u2019s planned acquisition of Vizio opens a world of opportunities to expand the retail giant\u2019s fast-growing ad business to connected TV, build its Walmart+ membership business overnight, expand CTV advertising to small and medium-size ad businesses and create a broader TV commerce operation. &#8230;. Walmart seems like it is somewhat OK to share its data [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9936","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Walmart Buying Vizio Could Mean for Performance Marketing and Data - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/what-walmart-buying-vizio-could-mean-for-performance-marketing-and-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Walmart Buying Vizio Could Mean for Performance Marketing and Data - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Walmart\u2019s planned acquisition of Vizio opens a world of opportunities to expand the retail giant\u2019s fast-growing ad business to connected TV, build its Walmart+ membership business overnight, expand CTV advertising to small and medium-size ad businesses and create a broader TV commerce operation. &#8230;. 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