{"id":9944,"date":"2024-02-26T15:13:59","date_gmt":"2024-02-26T15:13:59","guid":{"rendered":"http:\/\/localhost:10078\/?p=9944"},"modified":"2024-02-28T15:15:09","modified_gmt":"2024-02-28T15:15:09","slug":"um-wins-chery-pitch","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-wins-chery-pitch\/","title":{"rendered":"UM wins Chery pitch"},"content":{"rendered":"<p>UM has been appointed media agency of record for global car manufacturer Chery, following a pitch.<\/p>\n<p>The remit includes all media strategy, planning and buying in Australia, supporting Chery\u2019s launch of all new vehicle releases in 2024, as the brand establishes its market presence.<\/p>\n<p>\u201cUM\u2019s strategic approach to media planning and buying will play a key role in bolstering Chery\u2019s market presence in Australia connecting the brand with new audiences across various media platforms,&#8221; says Anathea Ruys, CEO of UM.<\/p>\n<p>\u201cWith a shared vision of driving ambitious growth, we will together unlock new possibilities to engage audiences, helping Chery create a lasting impact in Australia\u2019s competitive automotive landscape.&#8221;<\/p>\n<p>Chery was impressed with UM\u2019s understanding of the business and the agency\u2019s creativity and strong effectiveness record.<\/p>\n<p>Read more in <a href=\"https:\/\/www.adnews.com.au\/news\/um-wins-chery-pitch\">Ad News Australia<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM has been appointed media agency of record for global car manufacturer Chery, following a pitch. The remit includes all media strategy, planning and buying in Australia, supporting Chery\u2019s launch of all new vehicle releases in 2024, as the brand establishes its market presence. \u201cUM\u2019s strategic approach to media planning and buying will play a [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9944","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM wins Chery pitch - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-wins-chery-pitch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM wins Chery pitch - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"UM has been appointed media agency of record for global car manufacturer Chery, following a pitch. The remit includes all media strategy, planning and buying in Australia, supporting Chery\u2019s launch of all new vehicle releases in 2024, as the brand establishes its market presence. \u201cUM\u2019s strategic approach to media planning and buying will play a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-wins-chery-pitch\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-26T15:13:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T15:15:09+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-wins-chery-pitch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-wins-chery-pitch\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM wins Chery pitch\",\"datePublished\":\"2024-02-26T15:13:59+00:00\",\"dateModified\":\"2024-02-28T15:15:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-wins-chery-pitch\\\/\"},\"wordCount\":140,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-wins-chery-pitch\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-wins-chery-pitch\\\/\",\"name\":\"UM wins Chery pitch - 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