{"id":9949,"date":"2024-02-06T15:53:37","date_gmt":"2024-02-06T15:53:37","guid":{"rendered":"http:\/\/localhost:10078\/?p=9949"},"modified":"2024-02-28T15:54:57","modified_gmt":"2024-02-28T15:54:57","slug":"video-total-commerce-needs-a-shared-language-um-worldwides-owen","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/video-total-commerce-needs-a-shared-language-um-worldwides-owen\/","title":{"rendered":"VIDEO: \u2018Total Commerce\u2019 Needs A Shared Language: UM Worldwide\u2019s Owen"},"content":{"rendered":"

In an era where digital storefronts are just a click away, the lines between media and commerce are blurring.<\/p>\n

As consumers lounge in their living rooms, their favorite shows may soon double as the latest shopping platform.<\/p>\n

\u201cImagine you\u2019re watching a TV show and someone was wearing a red dress and you want to purchase that dress,\u201d posits Amie Owen, US Head of Commerce at UM Worldwide. \u201cYou\u2019re able to interact with the actual screen to actually purchase.\u201d<\/p>\n

See the full interview on Beet.TV<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In an era where digital storefronts are just a click away, the lines between media and commerce are blurring. As consumers lounge in their living rooms, their favorite shows may soon double as the latest shopping platform. \u201cImagine you\u2019re watching a TV show and someone was wearing a red dress and you want to purchase […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9949","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nVIDEO: \u2018Total Commerce\u2019 Needs A Shared Language: UM Worldwide\u2019s Owen - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/video-total-commerce-needs-a-shared-language-um-worldwides-owen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIDEO: \u2018Total Commerce\u2019 Needs A Shared Language: UM Worldwide\u2019s Owen - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"In an era where digital storefronts are just a click away, the lines between media and commerce are blurring. As consumers lounge in their living rooms, their favorite shows may soon double as the latest shopping platform. \u201cImagine you\u2019re watching a TV show and someone was wearing a red dress and you want to purchase […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/video-total-commerce-needs-a-shared-language-um-worldwides-owen\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-06T15:53:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T15:54:57+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/video-total-commerce-needs-a-shared-language-um-worldwides-owen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/video-total-commerce-needs-a-shared-language-um-worldwides-owen\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"VIDEO: \u2018Total Commerce\u2019 Needs A Shared Language: UM Worldwide\u2019s Owen\",\"datePublished\":\"2024-02-06T15:53:37+00:00\",\"dateModified\":\"2024-02-28T15:54:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/video-total-commerce-needs-a-shared-language-um-worldwides-owen\\\/\"},\"wordCount\":98,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/video-total-commerce-needs-a-shared-language-um-worldwides-owen\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/video-total-commerce-needs-a-shared-language-um-worldwides-owen\\\/\",\"name\":\"VIDEO: \u2018Total Commerce\u2019 Needs A Shared Language: UM Worldwide\u2019s Owen - 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