{"id":9950,"date":"2024-02-06T15:55:47","date_gmt":"2024-02-06T15:55:47","guid":{"rendered":"http:\/\/localhost:10078\/?p=9950"},"modified":"2024-02-28T15:56:59","modified_gmt":"2024-02-28T15:56:59","slug":"brands-should-stand-up-for-consumers-in-cost-of-living-crisis","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/brands-should-stand-up-for-consumers-in-cost-of-living-crisis\/","title":{"rendered":"Brands should \u2018stand up\u2019 for consumers in cost-of-living crisis"},"content":{"rendered":"<p>More than two-thirds (69%) of consumers think brands \u201cshould play a key role\u201d in the cost-of-living crisis, according to new research by UM, Campaign Against Living Miserably (CALM) and MoneySuperMarket.<\/p>\n<p>Nearly six in 10 (57%) surveyed said brands \u201ccould do more\u201d, while more than half (60%) said they wanted brands to show \u201cincreased sensitivity to people\u2019s financial struggles\u201d. Close to three-quarters (74%) would \u201cwelcome financial advice\u201d from brands.<\/p>\n<p>In terms of consumer categories, retail and finance came highest when people were asked which brands are \u201cmost helpful\u201d in helping them navigate the cost-of-living crisis, but only a quarter agreed that they were doing enough.<\/p>\n<p>Read more in <a href=\"https:\/\/the-media-leader.com\/brands-should-stand-up-for-consumers-in-cost-of-living-crisis\/?utm_campaign=The%20Media%20Leader%20Daily&#038;utm_medium=email&#038;_hsmi=292815534&#038;_hsenc=p2ANqtz-_5gqbPhEkKwByuJF-sseKvRe1Fhq0zi1u1dLY4R2Jib-wLJeCwAluZjoFk0_n-4DIDd3J3N6pijQE2yhuGdmjjvjhbWg&#038;utm_content=292815534&#038;utm_source=hs_email\">The Media Leader<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than two-thirds (69%) of consumers think brands \u201cshould play a key role\u201d in the cost-of-living crisis, according to new research by UM, Campaign Against Living Miserably (CALM) and MoneySuperMarket. Nearly six in 10 (57%) surveyed said brands \u201ccould do more\u201d, while more than half (60%) said they wanted brands to show \u201cincreased sensitivity to [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-9950","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brands should \u2018stand up\u2019 for consumers in cost-of-living crisis - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/brands-should-stand-up-for-consumers-in-cost-of-living-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brands should \u2018stand up\u2019 for consumers in cost-of-living crisis - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"More than two-thirds (69%) of consumers think brands \u201cshould play a key role\u201d in the cost-of-living crisis, according to new research by UM, Campaign Against Living Miserably (CALM) and MoneySuperMarket. 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