{"id":9951,"date":"2024-02-29T15:01:28","date_gmt":"2024-02-29T15:01:28","guid":{"rendered":"http:\/\/localhost:10078\/?p=9951"},"modified":"2024-03-01T15:03:28","modified_gmt":"2024-03-01T15:03:28","slug":"audio-agency-arm-looks-to-boost-streaming-buys-in-podcasting-with-its-own-audience-buying-platform","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/audio-agency-arm-looks-to-boost-streaming-buys-in-podcasting-with-its-own-audience-buying-platform\/","title":{"rendered":"Audio agency ARM looks to boost streaming buys in podcasting with its own audience buying platform"},"content":{"rendered":"

Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting.<\/p>\n

With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. The audiences are vetted by ARM\u2019s teams for direct and programmatic deals, with the goal of driving investments solely toward campaigns for an intended target audience.<\/p>\n

…<\/p>\n

Another advantage for audio may be attracting younger listeners. Marcy Greenberger, chief investment officer at UM, mentioned that audio investments are relatively flat \u2014 but clients looking to target a younger audience are increasing their spend.<\/p>\n

\u201cWithin the audio space, spend is shifting from streaming audio to podcasts, given the growth in podcast listening,\u201d Greenberger said.<\/p>\n

Read more in Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. The audiences are vetted by ARM\u2019s teams for direct and programmatic deals, with the […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9951","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nAudio agency ARM looks to boost streaming buys in podcasting with its own audience buying platform - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/audio-agency-arm-looks-to-boost-streaming-buys-in-podcasting-with-its-own-audience-buying-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audio agency ARM looks to boost streaming buys in podcasting with its own audience buying platform - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. 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