{"id":9973,"date":"2024-04-30T11:34:01","date_gmt":"2024-04-30T11:34:01","guid":{"rendered":"http:\/\/localhost:10078\/?p=9973"},"modified":"2024-05-01T15:35:17","modified_gmt":"2024-05-01T15:35:17","slug":"the-athletic-to-raise-ad-prices-as-it-paces-to-hit-3-million-newsletter-subscribers","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/the-athletic-to-raise-ad-prices-as-it-paces-to-hit-3-million-newsletter-subscribers\/","title":{"rendered":"The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers"},"content":{"rendered":"

The Athletic is about to hit 3 million total newsletter subscribers \u2014 nearly a 20% increase from this time last year. Its free, flagship weekly newsletter, The Pulse, now has 2.4 million recipients.<\/p>\n

…<\/p>\n

That kind of scale is extremely important when ad buyers consider where to buy newsletter ads. \u201cThat\u2019s a sizable audience for a single media tactic. It offers advertisers an opportunity to garner large reach in a single day within quality content,\u201d said Marcy Greenberger, chief investment officer at ad agency UM. <\/p>\n

Read more on Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Athletic is about to hit 3 million total newsletter subscribers \u2014 nearly a 20% increase from this time last year. Its free, flagship weekly newsletter, The Pulse, now has 2.4 million recipients. … That kind of scale is extremely important when ad buyers consider where to buy newsletter ads. \u201cThat\u2019s a sizable audience for […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9973","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nThe Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/the-athletic-to-raise-ad-prices-as-it-paces-to-hit-3-million-newsletter-subscribers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The Athletic is about to hit 3 million total newsletter subscribers \u2014 nearly a 20% increase from this time last year. Its free, flagship weekly newsletter, The Pulse, now has 2.4 million recipients. … That kind of scale is extremely important when ad buyers consider where to buy newsletter ads. \u201cThat\u2019s a sizable audience for […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/the-athletic-to-raise-ad-prices-as-it-paces-to-hit-3-million-newsletter-subscribers\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-30T11:34:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T15:35:17+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/the-athletic-to-raise-ad-prices-as-it-paces-to-hit-3-million-newsletter-subscribers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/the-athletic-to-raise-ad-prices-as-it-paces-to-hit-3-million-newsletter-subscribers\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers\",\"datePublished\":\"2024-04-30T11:34:01+00:00\",\"dateModified\":\"2024-05-01T15:35:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/the-athletic-to-raise-ad-prices-as-it-paces-to-hit-3-million-newsletter-subscribers\\\/\"},\"wordCount\":99,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/the-athletic-to-raise-ad-prices-as-it-paces-to-hit-3-million-newsletter-subscribers\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/the-athletic-to-raise-ad-prices-as-it-paces-to-hit-3-million-newsletter-subscribers\\\/\",\"name\":\"The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers - 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