{"id":9981,"date":"2024-04-02T13:17:06","date_gmt":"2024-04-02T13:17:06","guid":{"rendered":"http:\/\/localhost:10078\/?p=9981"},"modified":"2024-05-02T13:18:40","modified_gmt":"2024-05-02T13:18:40","slug":"will-ai-power-a-reboot-of-full-service-agencies","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/will-ai-power-a-reboot-of-full-service-agencies\/","title":{"rendered":"Will AI power a reboot of full-service agencies?"},"content":{"rendered":"<p>After years of being apart, adland could be on the verge of bringing media and creative back together again.<\/p>\n<p>&#8230;<\/p>\n<p>Adam Morton<br \/>\nChief product officer, UM<br \/>\nThe synergy between creative and media is paramount, and AI can deepen that connection by enhancing collaboration and driving further efficiencies. However, while AI will undoubtedly continue to fuel transformation in our industry, whether it will be the catalyst for a full-service renaissance is less certain.<\/p>\n<p>Placing AI exclusively at the forefront risks sacrificing diversity and nuance. There is a danger that it leads to homogeneity, a convergence to the mean, indistinguishable agencies and brands. Preserving and balancing humanity and individuality is imperative if we are to create distinction, differentiation and maintain high ethical standards.<\/p>\n<p>Read more in <a href=\"https:\/\/www.campaignlive.co.uk\/article\/will-ai-power-reboot-full-service-agencies\/1867237\">Campaign<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>After years of being apart, adland could be on the verge of bringing media and creative back together again. &#8230; Adam Morton Chief product officer, UM The synergy between creative and media is paramount, and AI can deepen that connection by enhancing collaboration and driving further efficiencies. However, while AI will undoubtedly continue to fuel [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9981","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Will AI power a reboot of full-service agencies? - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/will-ai-power-a-reboot-of-full-service-agencies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will AI power a reboot of full-service agencies? - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"After years of being apart, adland could be on the verge of bringing media and creative back together again. &#8230; Adam Morton Chief product officer, UM The synergy between creative and media is paramount, and AI can deepen that connection by enhancing collaboration and driving further efficiencies. However, while AI will undoubtedly continue to fuel [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/will-ai-power-a-reboot-of-full-service-agencies\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-02T13:17:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-02T13:18:40+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/will-ai-power-a-reboot-of-full-service-agencies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/will-ai-power-a-reboot-of-full-service-agencies\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Will AI power a reboot of full-service agencies?\",\"datePublished\":\"2024-04-02T13:17:06+00:00\",\"dateModified\":\"2024-05-02T13:18:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/will-ai-power-a-reboot-of-full-service-agencies\\\/\"},\"wordCount\":132,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/will-ai-power-a-reboot-of-full-service-agencies\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/will-ai-power-a-reboot-of-full-service-agencies\\\/\",\"name\":\"Will AI power a reboot of full-service agencies? 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